Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia

Abstract

The past decades have witnessed the beginning of a major directional change of consumer behaviour, from physical stores purchasing behaviour to online purchasing behaviour in the retailing industry, especially the youngsters in Malaysia. Therefore, the aim of this research is to evaluate and validate the impacts of perceived technology and perceived risk on the online trust and how online trust is related to online purchase intention. This study also investigates the impact of online trust in mediating the relationship between perceived technology and online purchase intention. A total of 250 sets of questionnaire were distributed to the full time undergraduate information technology students in a private university that is located in Kuala Lumpur. The findings revealed that perceived technology and perceived risk are positively related to the online trust; online trust is positively related to online purchase intention and perceived technology is positively related to the online purchase intention. In addition, the finding also concluded that perceived technology is positively related to online purchase intention, mediated by online trust.www.ccsenet.org/ijbm

Perceived derived attributes of online customer reviews

“…This finding mirrors those of previous studies that examined the effect of trust on behavioural intention (Gefen et al, 2003;Lan & Chen, 2014;Ling et al, 2011;Pavlou, 2003;Pavlou & Gefen, 2004;Zhou, 2012). Our outcomes clearly confirm that trust is a key antecedent of customer intention in online shopping.…”

“…Xiaorong et al (2011) find that trust originating from eWOM information, has a significant positive effect on customers' intentions. Ling et al (2011) establish that customer trust significantly and positively affects customers' engagement in online activities in Singapore. In addition, Shukla (2014) using a self-administered structured questionnaire, finds that online trust positively influences customer purchase intentions.…”

“…Awad and Ragowsky (2008), for instance, find that both the technology attributes of perceived usefulness and those of perceived ease of use have an impact on ecommerce trust. The absence of physical interaction in online shopping requires the e-vendor to provide the required cues to enhance customer trust (Ling, Daud, Piew, Keoy, & Hassan, 2011). Useful, clear and easily understood information on websites are likely to decrease the confusion caused by asymmetric information and increase the trust in e-vendors (Lan & Chen, 2014).…”

The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception

“…Buyer perception can be determined by past experiences, perceived safety or risk of Internet security (Wiesberg et al, 2011). Previous purchase experiences serves as an indicator that either reduce or increase consumer's anxiety and uncertainty (Ranganathan & Jha, 2007;Ling et al, 2011), and consequently influences their online purchase intention. Ranganathan and Jha (2007) further emphasized that buyer's experience is more important than website quality, security and privacy.…”

“…The intention to purchase online transaction takes place when the activities involving retrieving information, transferring messages and purchasing product occur. The intentions of purchasing online through a particular website or platform can be determined by various factors, such as consumer's satisfaction (Kuo et al, , 2013, website quality and website brand (Chang & Chen, 2008), and online vendors performance (Ling et al, 2011;Wang & Dai, 2013) and perceived ethics of online retailers (Limbu et al, 2011). This study explores the antecedents surrounding and investigates the associated determinants of consumer purchase intention.…”