The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception

Abstract

Purpose: The purpose of this research is to examine the effect of website performance and online seller status on consumer purchase intention. This study also aims to assess the mediation effect of buyer perception on the relationship between website performance and consumer purchase intention in the context of Internet shopping.Design/Methodology/Approach: This study proposed a conceptual framework and collected a total of 255 samples in the Mainland China to test research hypothesis and investigate the relationship among different predictors. Both measurement model and construct model were established and evaluated using AMOS 21.Findings: Results present that website performance and online seller status significantly affect consumer purchase intention. Buyers' perception partially mediates the relationship between the website performance and consumer purchase intention. The effect of website performance on purchase intention is greater than the effect of other constructs. There is a reciprocal relation between seller status and website performance. Implication:Website managers should further enhance website quality, customer service, and well acknowledge consumers about the good performance of their website. Online vendors should devote to strengthen their online status. A partial influencing effect impacts on the relation between website performance and consumer purchase intention, thus the buyers' perception should not be considered as a 'standalone' concept.Originality/Value: This study proposed a conceptual model to predict consumer purchase intention in the context of C2C E-Commerce. The primary value lies in a better understanding of consumer behavior and detailed examination of the critical determinants.

The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce

“…Where consumers will decide to transact because the quality of the website has a good performance in facilitating every purchase decision-making process. In addition, it is reinforced by the findings of the model (H2c, accepted) and confirmed by research (Jiang et al, 2015;Tandon et al, 2020) that the role of e-shopping decisions as a mediator of website quality on e-repurchase intention has a positive and significant effect. Where decision ability plays an important role in intervening website quality to create repurchase intention.…”

Towards Sustainable Internet Service Provision: Analyzing Consumer Preferences through a Hybrid TOPSIS–SEM–Neural Network Framework

“…Perceived website performance, which is directly related to internet speed, demonstrated that slow and unresponsive websites result in customer dissatisfaction with the overall experience, emphasizing the significant role of fast internet speed in an online setting [42]. In addition, service quality positively correlates with customer satisfaction; considering that service quality as a key determinant of customer satisfaction, focusing on enhancing service quality to enhance customer satisfaction is crucial [43].…”