Given the increasing demand for GIS services and collections inlibraries, librarians should use every outreach tool available to reach potential audiences. An annual event, GIS Day has a robust and established range of supporting tools that are easily customized for local use. Effective marketing, including visibility and longevity of Web pages, is an effective tool for increasing awareness of GIS services. This study analyzes content of Web pages to evaluate the levels of participation and promotion of GIS through GIS Day at U.S.-based Association of Research Libraries academic libraries and their host universities. Results indicate a range of involvement, with some libraries participating in numerous events while others are not taking full advantage of this valuable outreach opportunity.
GEOGRAPHIC FIELDS IN MARC CODE 001 4021425 005 20130829110002.0 008 121009s2013 txu bk 001 0 eng c 010 __ |a 2012041446 035 __ |a (OCoLC)ocn813301036 040 __ |a TXA/DLC |c DLC |d TXA 043 __ |a n-us-tx 049 __ |a TXAM 050 00 |a ML3477.8.D35 |b G68 2013 082 00 |a 781.6409764/2812 |2 23 100 1_ |a Govenar, Alan B., |d 1952-245 10 |a Deep Ellum : |b the other side of Dallas / |c Alan Govenar and Jay Brakefield. 250 __ |a 1st Texas A&M University Press ed. 260 __ |a College Station : |b Texas A&M University Press, |c c2013. 300 __ |a x, 307 p. |b ill. ; |c 24 cm. 490 1_ |a John and Robin Dickson series in Texas music 500 __ |a Previously published under title: Deep Ellum and Central Track. Denton, Tex. : University of North Texas Press, 1998. 504 __ |a Includes bibliographical references, discography and index. 505 0_ |a Deep Ellum: fact and fiction-"Deep Elem blues": song of the street-The railroads create Deep Ellum-William Sidney Pittman: architect of Deep Ellum-Black Dallas-Jewish pawnbrokers and merchants of Deep Ellum-Blind Lemon Jefferson: downhome blues-The contemporaries of Blind Lemon-Blind Willie Johnson and Arizona Dranes: the "holy blues" of Deep Ellum-Alex Moore: Dallas piano blues. 650 _0 |a Popular music |z Texas |z Dallas |x History and criticism. 650 _0 |a African Americans |z Texas |z Dallas |x Music |x History and criticism. 651 _0 |a Deep Ellum (Dallas, Tex.) |x History. 651 _0 |a Dallas (Tex.) |x Social life and customs. 700 1_ |a Brakefield, Jay F., |d 1945 830 _0 |a John and Robin Dickson series in Texas music.
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