Modern trends in the economy's development are characterized by a significant influence of digital information technologies. Research of the digital economy as a separate industry, the determination of mutual influence with corporations, which are active participants and engines of the development of the digital economy, is becoming increasingly important. The spread of the concept of «digitalization» in society causes some confusion due to insufficient understanding of the essence of this concept and its difference with digital transformation, as well as their role in the digital economy. Digital transformation of corporate governance has its own specific features and characteristics associated with a large number of stakeholders and national characteristics of corporate governance.The article analyzes the functions of corporate governance at the enterprise. We determine the mechanism and the persons involved in the corporate governance process, focus on the peculiarities of corporate governance in the context of digital transformation of business, and outline the advantages and disadvantages of corporate governance digitalization. The stages for the implementation of digital technologies into the company’s corporate governance system are highlighted. The paper examines the features of corporate audit, assessment of systems, and the effectiveness of their interaction. The dilemma of using digital corporate governance complexes is considered: to buy a ready-to-use one or create own? Legal regulation of the functioning of electronic systems of corporate governance in the world’s leading companies is especially emphasized. The authors consider in detail the protection of corporate governance in the digital age and conclude about the possibility of corporate blackmail using digital technologies.
Traditionally, public procurement has been associated with the measurement of achieving savings. However, recent research shows that the economic impact of public procurement is not limited only to savings, but by measuring the impact of four capitals—natural, human, social, and economic—on sustainable well-being over time. Ukraine is a country with a very low gross domestic product (GDP) per capita, which exacerbates the problem of the impact of public procurement results on the population’s welfare. Ukrainian public procurement legislation allows customers to apply non-price criteria (the share of non-price criteria cannot be more than 70%), which, together, are taken into account in the formula of the quoted price. The studies show that the effect of the use of non-price criteria depends on the relevance of the method of the evaluation of non-price criteria. The most important non-price criteria for Ukrainian customers by product categories and the methods of their evaluation are analyzed according to the Bi.prozorro.org analytics module. Therefore, it is concluded that the quoted price method, which is used in Ukrainian practice, is not relevant in comparison with the method used in the EU. A survey of the government buyers on the practice of applying non-price criteria was conducted, and the areas of their use were identified.
Media and communication have become the main ways to influence society in the 21st century. More effective system of relations at the level of individual communities is gradually being formed today. This paper intends to describe special mindsets and worldviews, since they are introduced in various philosophical, sociological and cultural theories that reflect the features of «information society». This article reviews the main characteristics of modern social communications and analyzes the tendencies of their transformation in modern society. It is necessary to understand that media and communication can promote development of individuals and communities and create sustainable interpersonal relationships, as well as destroy social values.
The article considers the existing developments on the development of Internet advertising in Ukraine. The authors identified advantages and disadvantages of the development of Internet advertising in Ukraine, and studied the current trends. The article presents the development of Internet advertising in Ukraine. The advantages and disadvantages of the development of Internet advertising in Ukraine are identified, effective channels of interaction with contractors and buyers via the Internet are identified, tools are presented and the main trends and directions of media advertising development are highlighted. The market of advertising and pre-advertising budgets in favor of Internet advertising is analyzed. Emphasis is placed on the existing expert assessments of trends in the Internet advertising market and emphasizes the growing role of non-standard media and advertising in complex advertising and communication campaigns on the Internet. The indicators are analyzed and the results of media advertising research are presented on the basis of cross-analysis of survey data of the most important advertising agencies and advertising holdings, sites and sales houses of Ukraine, where the research results are advertising dynamics other devices. The conclusion is made on the use of non-standard communications in the direction of creative approach, deep knowledge of consumer audiences in the field of advertising on the Internet, adaptation of the target audience to digital platforms, targeting and flexibility of Internet advertising. The summary of the relevance of the direction of redistribution of advertising budgets in favor of Internet advertising is analyzed and summed up.
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