In the conditions of high competition of application of innovative approaches and marketing instruments of mediadesign it is laid in philosophy of market behavior as system of practical events that provide basic directions of positioning of company at the market, assist the increase of financial results of activity and selection of potential of competitiveness on the whole. Forming of corporate style in a mediasphere occupies a leading role at present, comes forward as a major intangible asset of enterprise, provides the favourable terms of development at the modern market, is the instrument of expansion of partner mutual relations and connections. The relevance of the chosen topic is that within a single concept and overall plan to influence the minds of consumers, create a positive style of the product or service, the basis for the formation of the company's corporate style are advertising technologies. The article analyzes the main aspects of corporate style formation by advertising and justification of its need to form media design tools, highlights the main directions of development and use of innovative tools to adapt to the modern market. The main aspects of formation of corporate style by advertising means and substantiation of its necessity of formation by tools of media design are analyzed, the basic directions of development and use of innovative tools on adaptation to the modern market are allocated.
The article considers the existing developments on the development of Internet advertising in Ukraine. The authors identified advantages and disadvantages of the development of Internet advertising in Ukraine, and studied the current trends. The article presents the development of Internet advertising in Ukraine. The advantages and disadvantages of the development of Internet advertising in Ukraine are identified, effective channels of interaction with contractors and buyers via the Internet are identified, tools are presented and the main trends and directions of media advertising development are highlighted. The market of advertising and pre-advertising budgets in favor of Internet advertising is analyzed. Emphasis is placed on the existing expert assessments of trends in the Internet advertising market and emphasizes the growing role of non-standard media and advertising in complex advertising and communication campaigns on the Internet. The indicators are analyzed and the results of media advertising research are presented on the basis of cross-analysis of survey data of the most important advertising agencies and advertising holdings, sites and sales houses of Ukraine, where the research results are advertising dynamics other devices. The conclusion is made on the use of non-standard communications in the direction of creative approach, deep knowledge of consumer audiences in the field of advertising on the Internet, adaptation of the target audience to digital platforms, targeting and flexibility of Internet advertising. The summary of the relevance of the direction of redistribution of advertising budgets in favor of Internet advertising is analyzed and summed up.
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