The COVID-19 pandemic has had a serious impact on various aspects of Indonesia, especially the economy. The government has made countermeasures by issuing various policies and social programs. However, the implementation of policies is not necessarily followed by the attitude of the people who are not disciplined and indifferent. The role of higher education is very much needed to provide guidance with a humanist approach. Therefore, it is necessary to have a synergy of good cooperation between local governments and universities in facing obstacles in overcoming the COVID-19 pandemic. The research aims to analyze how the synergy between the government and universities is in overcoming the COVID-19 pandemic cases in the community. The research was conducted with a qualitative approach. The data were obtained through literature review and interviews with the Provincial Government of Lampung and the University of Lampung. The results of the study show that the synergy between the government and universities is good. This is shown by interaction and mutual support. Where the government acts as a policy maker and facilitator, while universities act as a support for implementation through community service programs.
Daerah Bakauheni Lampung Selatan sebagai daerah pelabuhan merupakan daerah multietnik yang didiami beragam etnik Nusantara. Dalam masyarakat multikultur atau multietnik acapkali terjadi persepsi dan prasangka sosial yang buruk antaretnik yang disebabkan perbedaan latar belakang budaya. Penelitian ini bertujuan mendeskripsikan persepsi dan prasangka antar etnik Sunda, Jawa, Batak, Lampung dan Sulawesi (Bugis) di Bakauheni Kalianda Lampung Selatan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan alat pengumpul data wawancara mendalam. Hasil penelitian menunjukkan bahwa etnik Lampung, Bugis, Batak dan Sunda 100% berpersepsi bahwa orang Jawa sebagai etnik yang ”halus atau lembut ” tutur sapa dan perilakunya. Sama halnya terhadap etnik Jawa, kecuali etnik Lampung hanya 90% dan etnik Jawa hanya 80%, etnik Bugis dan Batakpun 100% berpersepsi bahwa etnik Sunda termasuk ”halus” pembawaanya. Demikian pula, kecuali etnik Lampung hanya 70%, etnik Batak, Jawa dan Sunda 100% berpersepsi bahwa orang Bugis adalah ”pemberani”. Kecuali etnik Lampung hanya 80%, etnik Bugis, Jawa dan Sunda 100% berpersepsi bahwa orang Batak juga sebagai ”pemberani. Kemudian terhadap etnik Lampung, kecuali etnik Jawa hanya 90%, etnik Bugis, Sunda, dan Batak berpersepsi orang Lampung juga sebagai ”pemberani”. Etnik Lampung, dan Batak 60% berprasangka bahwa etnik Jawa ”penakut”. Sementara etnik Bugis 90% berprasangka bahwa etnik Jawa ”feodal” dan etnik Sunda 60% berprasangka orang Jawa ”sekuler”. Etnik Lampung 60% berprasangka orang Sunda ”penakut” dan ”pemalas”. Sementara etnik Bugis berprasangka orang Sunda ”feodal”. Etnik Batak 60% lebih berprasangka orang Sunda ”penakut, ”boros, ”pemalas” dan ”tertutup”. Terhadap etnik Bugis 60 % lebih etnik Lampung, Sunda, Jawa, dan Batak berprasangka orang Bugis”angkuh”, ”kasar”, dan ”boros” hidupnya. Kemudian terhadap etnik Batak, 60% lebih etnik Lampung, Jawa, Sunda, dan Bugis berprasangka bahwa orang Batak ”angkuh”,dan ”kasar” prilakunya. Adapun terhadap etnik Lampung 60 % lebih etnik Sunda, Jawa, Bugis dan Batak berprasangka orang Lampung ”angkuh”, ”kasar” dan ”pemalas”. Aspek pengalaman seperti kedekatan pergaulan, aspek sosial budaya seperti agama, tingkat pendidikan, dan pekerjaan serta status sosial seseorang adalah faktor yang mewarnai persepsi dan prasangka antaretnik Sunda, Jawa, Lampung, Bugis, dan Batak di Bakauheni Lampung Selatan. Kata Kunci : Komunikasi, Persepsi, Prasangka, Antaretnik,
Socialization is a process, in which a new member of society learns the norms and values of which he or she is a member. This socialization is done as a form of effort from universities to be able to provide information about the admission of new students. This aims that information about this can be conveyed properly in accordance with the Mandate of the Ministry of Education and Technology which expects that there is an increase in the Gross Participation Rate (APK) of Higher Education in Indonesia, especially in bandar Lampung City. The low Gross Participation Rate (APK) of Higher Education in Indonesia in 2018 showed a figure of 33.37%. This figure shows the lag when compared to some other communities in ASEAN. Seeing this, Lampung University as one of the universities also organizes socialization of new student admissions every year. The new student admission system is carried out through the test path determined by the Ministry of Education and Technology. In addition, Lampung University also held student admissions through the achievement path as a form of appreciation of Indonesian students who have ability both in the academic and non-academic fields. Socialization of new student admissions of Lampung University to increase the Gross Participation Rate of Universities in Bandar Lampung City is generally done through online and direct socialization on a limited basis while still complying with health protocols. This socialization activity is also continued with evaluation and monitoring so that the activities run well and the desired essence and objectives can be achieved.
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