As rightly noticed Albert Einstein: "the words written and spoken, language at all, seems to be irrelevant in the mechanism of my thought processes. That's images, more or less clear, appearing and connecting with each other on every request, are essential elements of thinking. " The image is a way to reach the majority of the population. With its help pass on subconscious messages to influence the decisions of customers. Generally commercial organizations and non-commercial use outdoor advertising, where their posting materials with their message of an advertising nature, information, educational, as the images themselves, or connected image with the content. How much impact they have on potential customer and gave in him certain behaviors, depends largely on how they are visually designed and what presents. The author of the article describes The attributes of visual message and how to use them. Indicates the examples of actions that are being taken to improve the attractiveness and effectiveness of messages by means of an image. Based on an analysis of the images appearing on outdoor was made analysis of policing increase the attractiveness of communication. In addition, the article presents the results of focus groups and individual interviews on the perception of outdoor advertising, including mainly the graphic part, by the public, which confirmed the effectiveness of actions.
Abstract:The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society. JEL Classification Numbers: M31, DOI: http://dx.doi.org/10.12955/cbup.v3.625
The aim of the article is to present selected aspects of university activities in the sphere of development of relations with its stakeholders, with particular emphasis on students, and with the use of social media as a key communication platform in the online space. The starting point for the analysis of the undertaken subject is to present the essence of relationship marketing in relation to higher education institutions as a result of adaptation and evolution of the marketing of these market players, as well as current trends in higher education marketing. In the article, secondary sources and the authors' research have been used, the object of which was to identify the scope, intensity, and professionalism of the activities of university in the area of social media.
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