Marketing analysis of social media – definition considerations

Mróz-Gorgoń, Barbara; Peszko, Kamila

doi:10.18276/ejsm.2016.20-04

Cited by 7 publications

(4 citation statements)

References 4 publications

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“…The sharing of content, the facilitation of public communication, and the fostering of interpersonal connections are enabled by digital platforms, services, and applications, collectively referred to as social media (Mróz-Gorgoń & Peszko, 2016). Social media enables the exchange of ideas and information within virtual networks.…”

Section: Introductionmentioning

confidence: 99%

Learning Using TikTok for Reducing Pronunciation Errors

Khikmah,

Wijaya,

Ro’ifah

2024

EJBE

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Technology has advanced swiftly within the realm of education, and it has had a significant impact on teaching and learning. The researcher uses a social media TikTok duet feature, which is currently very popular among students as a medium for English learning. These studies specifically focus on the potential of TikTok for reducing pronunciation errors. The aim of this research is to reduce students' pronunciation errors by using the TikTok application. The problem that will be examined is whether TikTok can reduce students' pronunciation errors. This research employed a quantitative methodology and adopted an experimental design. The participants were segregated into two categories: an experimental group and a control group. The study sample was derived from two classes at SMP Negeri 1 Pandaan, specifically the 9th grade, comprising a total of 62 students. The instruments used were pretest and posttest administered before and after treatment. The examination test comprised of typically dispersed understudies with comparable attributes, guaranteeing homogeneity. Factual procedures, for example, free examples t-test and estimated time of arrival squared test were utilized for examination. The SPSS test yielded a value of 0 that was statistically significant. 000. As 0.000 under 005. Consequently, H0 is dismissed and H1 is acknowledged. This study saw as a higher η-square worth (0.733) in the exploratory gathering contrasted with the benchmark group (0.582), showing a bigger impact size because of exploratory condition. This demonstrates that roughly 73. The treatment was responsible for 3% of the experimental group's variance in the dependent variable. It showed that students reduce after using TikTok as a learning media because TikTok is popular social media. So that student can be motivated to learning material. This implies that using TikTok application as a learning media can reduce pronunciation errors in students.

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Section: Introductionmentioning

confidence: 99%

Learning Using TikTok for Reducing Pronunciation Errors

Khikmah,

Wijaya,

Ro’ifah

2024

EJBE

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“…In Germany, three units (one unit = a 45 min lesson) of physical education are mandatory [ 4 ], but recently published survey data revealed that participation in physical education is the lowest among adolescents aged 14–17 years, with an average of 2.03 units spent in physical education and 23% in extracurricular sports activities [ 5 ]. Social media is defined as “network community communication channels” [ 6 ] (p. 38) and seems to be a promising tool for PA promotion in adolescents [ 7 ]. From 2012 to 2018, the daily use of social media doubled among 13–17-year old teenagers (from 34% to 70%) [ 8 ].…”

Section: Introductionmentioning

confidence: 99%

Feasibility of a Social Network-Based Physical Activity Intervention Targeting Vocational School Students: A Pilot Study

Günther

Schleberger

Pischke

2022

IJERPH

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Globally, four out of five adolescents do not meet the recommendations for physical activity (PA). Moving large segments of young adults from inactivity to activity is essential to reach the global target of a 15% relative reduction in inactivity by 2030 worldwide. This study aimed to examine the feasibility of a social network-based PA intervention (WALK2gether) in vocational school students. Fourteen students from one vocational school in the city of Duesseldorf were instructed to walk ten thousand steps per day over six weeks. Applied behavior change techniques were self-monitoring of steps and social comparison via a pedometer app and a Facebook group. Indicators of feasibility were documented. The intervention was minimally resource intensive, with a total of 92 h spent by the research staff. The recruitment rate was 19.2% and loss-to-follow up 28.6%. Our data revealed no significant change in the target behavior PA from baseline to follow-up. The target population did not interact in the Facebook group, while a moderate use of the pedometer app was noted. Although the results ought to be interpreted with caution due to the small sample size, the findings suggest that the WALK2gether intervention was partially feasible, but not appropriate for the target group.

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“…Social media holds great potential for the accessible promotion of physical activity (PA). Based on the synthesis of definitions of social media appearing from 2007 onwards, Mróz-Gorgoń and colleagues (2016) defined social media as “network community communication channels” (p. 38), which allow the exchange of information, interaction and integration on a private and commercial domain [ 5 ]. Due to the rapid development of social media, a multitude nowadays exists, for example, discussion forums, wikis, audio platforms (e.g., Clubhouse, Spotify), live streams (e.g., Twitch), blogs (e.g.,Tumblr), social networking sites (e.g., Facebook), and media sharing networks (e.g., Instagram, YouTube) which are not listed under the 2016 definition.…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of Social Media-Based Interventions for the Promotion of Physical Activity: Scoping Review

Günther

Schleberger

Pischke

2021

IJERPH

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A global target of the World Health Organization (WHO) is to reduce physical inactivity among all adults and adolescents by approximately fifteen percent by 2030. Social media could have an impact in this effort because of its enormous reach, potentially addressing underserved populations in need for physical activity (PA) interventions. This scoping review provides a broad overview of social media-based interventions and systematically maps the evidence regarding their effectiveness for PA promotion and other health outcomes. Scopus and Medline were searched using the terms “physical activity” and “social media” and the names of key social media platforms. Following the PRISMA guidelines for scoping reviews, abstracts and full texts were screened for eligibility. In total, 12,321 publications were identified and 53 met the inclusion criteria. The use of Facebook was most prevalent in PA interventions, followed by study-specific platforms. More than one third of the studies revealed positive effects regarding the promotion of PA. Additionally, social media-based interventions positively affected other physical dimensions of health (e.g., weight or blood pressure). Results pertaining to feasibility were heterogeneous. Social media seems to be a promising tool for increasing PA at the population level. Future studies should take the abundance of platforms into account and select social media platforms consciously.

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Marketing analysis of social media – definition considerations

Cited by 7 publications

References 4 publications

Learning Using TikTok for Reducing Pronunciation Errors

Learning Using TikTok for Reducing Pronunciation Errors

Feasibility of a Social Network-Based Physical Activity Intervention Targeting Vocational School Students: A Pilot Study

Effectiveness of Social Media-Based Interventions for the Promotion of Physical Activity: Scoping Review

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