Effectiveness of Social Media-Based Interventions for the Promotion of Physical Activity: Scoping Review

Günther, Liane; Schleberger, Sarah; Pischke, Claudia R.

doi:10.3390/ijerph182413018

Cited by 22 publications

(18 citation statements)

References 61 publications

(440 reference statements)

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“…Social media is increasingly being used for health promotion ( 39 – 41 ), and digital marketing can influence health-related behaviors and beliefs ( 42 – 45 ). A randomized controlled study of a Facebook-based campaign targeting mental health literacy and help-seeking attitude for depression reported positive findings ( 46 ).…”

Section: Health Promotion Education and Empowermentmentioning

confidence: 99%

Health education via “empowerment” digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain

Huntsman¹,

Bułaj²

2023

Front. Public Health

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Increasing health care costs and high economic burden exemplify the impact of chronic diseases on public health. Multifaceted approaches to treating chronic diseases include pharmaceutical drugs, digital therapeutics, and lifestyle medicine. Chronic diseases are largely preventable, and health promotion yields positive outcomes. However, despite positive return on investment (ROI) and cost-to-benefit ratio (CBR) for health promotion (median ROI 2.2, median CBR 14.4), commercial marketing of healthy lifestyles and self-care is limited. The objective of this perspective article is to discuss how digital marketing of consumer goods and services that support therapeutic self-care can also bridge public health and for-profit interests. We describe how “empowerment” marketing campaigns can provide evidence-based associations between products/services and self-care benefits for people living with chronic pain and depression. Such a “health education as marketing” strategy is illustrated by educational ads describing how contact with nature, music, and yoga can improve chronic pain and reduce depressive symptoms. Creating associations between health-related benefits of these activities with products (outdoor and yoga apparel, audio equipment) and services (music streaming services, music mobile apps, eco-tourism, yoga studios) that support them expand their value proposition, thus incentivizing profit-driven companies to engage in public health campaigns. Long-term success of companies that incorporate evidence-based health education as marketing and branding strategies will depend on following ethical considerations and advertising guidelines defined by consumer protection regulatory agencies, such as the Federal Trade Commission (FTC). In conclusion, integration of health education about self-care and commercial marketing can support health care outcomes and disease prevention.

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Section: Health Promotion Education and Empowermentmentioning

confidence: 99%

Health education via “empowerment” digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain

Huntsman¹,

Bułaj²

2023

Front. Public Health

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“…In addition, to determine the economic influence of IoT on the media, we used the Theory of Endogenous Growth, which argues that economic development is not the result of external factors but is due to endogenous factors [42]. Thus, the theory concludes that investments in human resources, knowledge, and innovation facilitate economic development.…”

Section: The Use Of Endogenous Growth Theory In the Growth Of Social ...mentioning

confidence: 99%

Analysis and Estimation of Economic Influence of IoT and Telecommunication in Regional Media Based on Evolution and Electronic Markets in Romania

Nistor

Zadobrischi

2022

Telecom

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The interconnection of devices, intended to collect and transmit data via the Internet, is called the Internet of Things (IoT). This technology has the potential to revolutionize both the economic and industrial sectors, especially in terms of data confidentiality and information security. New media, with a merger between those two, have increasingly replaced traditional media, but many researchers characterize them as two distinct but interconnected types of media. From the traditional media, with its technological evolution, the IoT has supported the development of the media through the emergence of applications, websites, and social networks designed to spread information worldwide. This research focuses on how the IoT has the ability to influence economic growth by trying to determine the impact of the IoT through theories and the evolution of economic growth. Thus, the concept of the IoT is interdependent on information and communications technology and, from an economic point of view, is correlated with productivity. In addition, the processes that have an impact on the media are those of an economic nature, all of which are interconnected with progress, innovation, and the promotion of goods and services. At the same time, this paper aims to determine the correlation between IoT and the economy, with a focus on the media, which has the main result of the development of new businesses. Thus, a bibliometric analysis of the scientific papers on the Web of Science platform regarding the IoT field was performed, in order to identify the current state of knowledge in this field. The results of this analysis highlighted that both the IoT and the economy are shaped by innovation, opportunities, and development.

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“…Researchers who have examined increasing PA through social media have concluded that Facebook is effective and efficient in terms of recruiting participants, follow-up investigation, social support, health information delivery, and intervention delivery (11)(12)(13). These studies have been conducted with different populations including patients, disabled children, pregnant woman and obese children, and Facebook works either alone or with other e-technologies such as email, websites, or text messaging (14)(15)(16)(17).…”

Section: Introductionmentioning

confidence: 99%

“…A more recent review by Goodyear et al (11) revealed that positive changes in PA behavior resulted from the accessibility of health information and social interaction on the Facebook intervention. Günther et al (12) reported that more than one-third of the intervention studies showed positive effects on PA.…”

Section: Introductionmentioning

confidence: 99%

The effectiveness of Facebook as a social network intervention to increase physical activity in Chinese young adults

Lau

Wang

Ransdell

et al. 2022

Front. Public Health

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IntroductionFacebook, one of the worlds' most popular online social networks, is easy to access and cost-effective. Its use to enhance individual's physical activity (PA) participation should be examined. This research reviews the effectiveness and successful features of Facebook for influencing PA behaviors in young adults (Study 1), and empirically examines the efficacy of the features purported in increase PA via a Facebook intervention (Study 2).MethodsIn Study 1, PubMed, Medline, SPORT Discus, ERIC, and Embase were searched for articles that identified successful features and effectiveness of Facebook PA interventions published between January 2005 and February 2022. In Study 2, a 4-week Facebook PA intervention with University students was conducted using features identified in Study 1. The PA behaviors with objective (ActiGraph) and subjective (questionnaire) measures, perceived PA level, stage of readiness, effectiveness, and efficiency of Facebook were examined.ResultsStudy 1 concluded that the most effective strategies for producing significant PA changes in young adults using a PA Facebook intervention included the following: Adding behavior modification (goal setting and self-monitoring), using influence agents, recruiting members of an existing network with the snowball technique, being attentive to group size, enhancing social support with motivational quotes, interactive posts, opinion polls, increasing tailored feedback, and providing educational information. Study 2 found no significant difference in PA between the intervention and the control groups, as measured objectively, but the subjective reporting of PA behavior was higher in the intervention group. Compared to the control group, the Facebook PA intervention group reported more positive change in perceived stage of readiness in PA participation, commuting type, sport type, sport venue, sport emotion, and fast breathing or sweating. When features were ranked by the Facebook PA intervention group, motivation (supports from your friends) and tailored feedback (the responses from your friends are really personal and fits you) were the top two ranked features.ConclusionThe use of influence agents in the Facebook PA intervention could address exercise preference and facilitate higher program engagement. Significant differences related to commuting type, sport types, sport venue barriers, and exercise intensity across groups were noteworthy and warrant additional investigation in the future.

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Effectiveness of Social Media-Based Interventions for the Promotion of Physical Activity: Scoping Review

Cited by 22 publications

References 61 publications

Health education via “empowerment” digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain

Health education via “empowerment” digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain

Analysis and Estimation of Economic Influence of IoT and Telecommunication in Regional Media Based on Evolution and Electronic Markets in Romania

The effectiveness of Facebook as a social network intervention to increase physical activity in Chinese young adults

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