The Consumer as a Source of Marketing Information in the Information Society

Abstract

Abstract:The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society. JEL Classification Numbers: M31, DOI: http://dx.doi.org/10.12955/cbup.v3.625

Strategi Pemasaran Informasi Toko Buku (Studi Kasus di Toko Buku Jatinangor, Sumedang)

“…Pengelola toko buku harus memahami kebutuhan informasi dari calon pembeli. Kamila Peszko menyebut hal ini sebagai "the consumers a source of marketing information" (Peszko, 2015). Pengelola toko buku dapat memahami buku yang dapat dipasarkan melalui pembeli atau konsumen.…”

Socio-Economic Profile and Perception of Pepper Smallholders on the Use of Information Technology

“…Most of the tasks which research in Indonesia attempt to identify the socio-economic profile of oil palm farmers (Laure, 2010;Bahtera, 2016), food crop farmers (Andri, 2014), rice farmers (Wulandari, 2013), horticulture farmers (Naibaho, Fauzia, & Emalisa, 2012) even at oversea, i.e., in India about potato farmers (Rana et al, 2014), and chili farmers (Biradar & Chandrgi, 2013). The new business model currently shows how customers are more open to demand their needs and become the decision-maker on their ideal product (Peszko, 2015). It makes customers more aware of the received benefit from the source of the new business model, offering accessible and reliable information about their product.…”