Visual Image in Outdoor Advertising as a Way of Reaching a Potential Customer

Abstract

As rightly noticed Albert Einstein: "the words written and spoken, language at all, seems to be irrelevant in the mechanism of my thought processes. That's images, more or less clear, appearing and connecting with each other on every request, are essential elements of thinking. " The image is a way to reach the majority of the population. With its help pass on subconscious messages to influence the decisions of customers. Generally commercial organizations and non-commercial use outdoor advertising, where their posting materials with their message of an advertising nature, information, educational, as the images themselves, or connected image with the content. How much impact they have on potential customer and gave in him certain behaviors, depends largely on how they are visually designed and what presents. The author of the article describes The attributes of visual message and how to use them. Indicates the examples of actions that are being taken to improve the attractiveness and effectiveness of messages by means of an image. Based on an analysis of the images appearing on outdoor was made analysis of policing increase the attractiveness of communication. In addition, the article presents the results of focus groups and individual interviews on the perception of outdoor advertising, including mainly the graphic part, by the public, which confirmed the effectiveness of actions.

The Design of 3D Billboards Advertising in Jeddah, Saudi Arabia

“…Hence, this study aims to understand the development process of 3D billboard design in Saudi Arabia and particularly in the city of Jeddah from Jeddah based design companies' perspective focusing on the obstacles and the possible enhancements. Peszko (2016), pointed out that visual advertising is one of the most common forms of advertising communications in the world; its main purpose is to engage involvement of the recipient's sense of sight and attract his/her attention for at least a few seconds. This was supported by the study results which showed that 3D billboards advertising are effective for commercial advertising.…”

Creative management of the advertising form and content

“…In order to strengthen the visual message, a number of activities that increase the attractiveness is used, among others (Peszko, 2016), food styling; disturbing the proportions of objects presented in the image; styling of the classic still life with the promoted object in the spotlight; using allusions or referring to works of art recognised in culture works of art, photographs, films or known threads; iconic illusion; using metaphors; and comparisons; tautology; visual ellipses; transmission using advertising teasers and / or story boarding.…”