Cities have been conceived as one of the main loci for promoting changes in development patterns, and building solutions that can address the complexity of contemporary public problems. In this context, the study of social innovation ecosystems (SIE) and their eff ects on cities is a relevant theme, considering the socio-environmental crisis diversity and extent of the urban problems experienced. Th e research seeks to understand to what extent the SIE responds to problems experienced in the public arenas of the city. It proposes a pragmatist-inspired theoreticalmethodological approach to cartography and analysis of SIE that is being applied in the city of Florianópolis. Th rough the co-construction of a collaborative digital platform, the research observes actors, their interactions and practices, to understand "whether" and "how" this network favors "public inquiry" or democratic experimentation and/or promotes more sustainable development dynamics in the city.
RESUMO estudo teve como objetivos delinear o perfil das dirigentes e analisar o planejamento estratégico nessas empresas. Inicialmente foi desenvolvida revisão bibliográfica, abrangendo empreendedorismo, gênero feminino e planejamento estratégico em pequenas empresas. Para a pesquisa empírica, foi realizada uma parceria com o Sindicato das Escolas Particulares do Paraná, por meio da qual se ofertou um curso de planejamento estratégico para organizações escolares. Em função dessas características, o método de pesquisa adotado foi o grupo de foco (focus group). Durante o curso, as participantes de 13 escolas receberam instruções sobre conceitos e iniciaram a elaboração de um planejamento estratégico, cujos resultados serviram para a análise dos dados. Os resultados do perfil mostram-se semelhantes aos de pesquisas anteriores; e os dados sobre estratégia demonstram que há interesse crescente em gestão escolar e significativa dificuldade em refletir, sistematicamente, sobre as informações em questão, principalmente na análise ambiental.ABSTRACT he objectives of this study were to draw the management profile of business owners and to analyse the strategic planning carried out by these enterprises. Initially it was developed a theoretical review on topics like entrepreneurship, gender and strategic planning in small companies. To collect empirical data it was settled a partnership with Paraná Private Schools Syndicate and it was offered a course in strategic planning for thirteen female managers of these schools. It was adopted focus group as a research method and during the course participants received instructions related to concepts and development of strategic planning that was used to subsidise the data analysis of the study. The results showed that the manager profiles were similar to previous studies and that was perceived a growing interest in school management and a significant difficulty in reflecting systematically about information regarding the environmental analysis.
Cities have been conceived as one of the main loci for promoting changes in development patterns, and building solutions that can address the complexity of contemporary public problems. In this context, the study of social innovation ecosystems (SIE) and their eff ects on cities is a relevant theme, considering the socio-environmental crisis diversity and extent of the urban problems experienced. Th e research seeks to understand to what extent the SIE responds to problems experienced in the public arenas of the city. It proposes a pragmatist-inspired theoreticalmethodological approach to cartography and analysis of SIE that is being applied in the city of Florianópolis. Th rough the co-construction of a collaborative digital platform, the research observes actors, their interactions and practices, to understand "whether" and "how" this network favors "public inquiry" or democratic experimentation and/or promotes more sustainable development dynamics in the city.
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