Planejamento estratégico e gestão feminina em pequenas empresas: o caso das escolas particulares em Curitiba - Paraná

Abstract

RESUMO estudo teve como objetivos delinear o perfil das dirigentes e analisar o planejamento estratégico nessas empresas. Inicialmente foi desenvolvida revisão bibliográfica, abrangendo empreendedorismo, gênero feminino e planejamento estratégico em pequenas empresas. Para a pesquisa empírica, foi realizada uma parceria com o Sindicato das Escolas Particulares do Paraná, por meio da qual se ofertou um curso de planejamento estratégico para organizações escolares. Em função dessas características, o método de pesquisa adotado foi o grupo de foco (focus group). Durante o curso, as participantes de 13 escolas receberam instruções sobre conceitos e iniciaram a elaboração de um planejamento estratégico, cujos resultados serviram para a análise dos dados. Os resultados do perfil mostram-se semelhantes aos de pesquisas anteriores; e os dados sobre estratégia demonstram que há interesse crescente em gestão escolar e significativa dificuldade em refletir, sistematicamente, sobre as informações em questão, principalmente na análise ambiental.ABSTRACT he objectives of this study were to draw the management profile of business owners and to analyse the strategic planning carried out by these enterprises. Initially it was developed a theoretical review on topics like entrepreneurship, gender and strategic planning in small companies. To collect empirical data it was settled a partnership with Paraná Private Schools Syndicate and it was offered a course in strategic planning for thirteen female managers of these schools. It was adopted focus group as a research method and during the course participants received instructions related to concepts and development of strategic planning that was used to subsidise the data analysis of the study. The results showed that the manager profiles were similar to previous studies and that was perceived a growing interest in school management and a significant difficulty in reflecting systematically about information regarding the environmental analysis.

Competence development and work-family conflict

“…However, this does not mean that such conflicts were eliminated, as the entrepreneurs pointed out that conflicts can occur at any time, which can result in momentary loss of this self control. Just as in Takahashi et al (2006) and Strobino (2009), most of the female entrepreneurs reported that they like what they do, corroborating Jonathan's (2003) research in the educational sector. Zampier et al (2011), in a study on the female gender, found that there is a great dedication to work.…”

Understanding the difficulties of leadership in the context of social entrepreneurship

“…Therefore, female entrepreneurship is the involvement of women in decisionmaking and business management (Hapsari & Soeditianingrum, 2018). According to Takahashi et al (2006), the best female entrepreneurs are between 35 and 50 years old, married, mothers, with a high level of education who invest little in social capital and choose to create small businesses.…”

Management in education by applying strategic planning

“…According to Welsch (1996), managing a company or educational institution involves decision-making, application of certain techniques, procedures, and motivation of individuals or groups towards achieving specific objectives. In this context, it is the managers' function to elaborate the organizational planning, using previous experiences in the organization, market researches, investigations, statistics, and inferences from research, among others (REZENDE, 2003).…”