Abstrak – Digital marketing adalah kegiatan promosi dan pencarian pasar melalui media digital secara online dengan memanfaatkan berbagai sarana misalnya jejaring sosial. Tujuan dari penelitian ini adalah untuk meningkatkan pengetahuan dan keterampilan tentang pemasaran digital, terutama media sosial, bagi para pelaku bisnis Usaha Kecil dan Menengah (UKM) untuk meningkatkan penjualan dan laba mereka. Dihadiri oleh peserta UMKM Kirana Desa Tales, metode yang digunakan dalam kegiatan ini adalah; pertama, penjelasan menggunakan slide power point dan proyektor LCD; kedua, berbagi pengalaman dan diskusi; dan terakhir, praktik langsung membuat akun media sosial (Facebook dan Instagram) dan cara membuatnya menarik bagi pembeli (gambar, kata-kata, cerita, dll). Hasilnya menunjukkan bebarapa pelaku usaha secara aktif menggunakan media sosial sebagai alat promosi mereka dan mereka belum memisahkan akun toko online mereka dengan akun pribadi mereka, beberapa orang lain menggunakannya sesekali, dan sisanya peserta tidak pernah menggunakan pemasaran media sosial karena kurangnya teknologi ketrampilan. Semua peserta menunjukkan minat besar untuk menggunakan pemasaran media sosial secara terus menerus.
Elderly is someone whose age is around 60-74 years, at that age, one's health tends to decrease, and it has an impact on reduced perception, cognition, and psychometry. One result of cognitive decline is a decrease in memory. Programs have been provided by the Indonesian government, such as submitting information, producing brochures, and making announcements on the health services website. But this counseling is not optimal because the elderly tend to be lazy to read this because the eyes have begun to look away from other than that the eye health of the elderly has already started to decrease. So that the health information provided by the health department can be optimized, we try to make a model that is used to summarize an article so that the article is easily understood by the elderly. To summarize the article, this study uses the term frequency-inverse document frequency (TF-IDF) algorithm. By using the TF-IDF algorithm, it is hoped that the elderly will more easily read health articles. User Experience Questionnaire after the application of writing software summary is higher than before the application of writing software summary that is 25.27> 19.30.
Elderly is someone whose age ranges from 60-74 years, at that age one's health tends to decline. Various programs have been provided by the Indonesian government, such as providing information, giving brochures, and giving announcements on the health service website. But this counseling is not optimal because of the elderly, tend to be lazy to read this because the eyes have started to farsight. So that the health information provided by dina health can be optimal we try to make a model that is used to summarize an article so that the article is easily understood by the elderly. To summarize the article, this study uses the TF-IDF algorithm. By using the TF-IDF algorithm it is expected that the elderly will be easier to understand health articles.
Elderly is someone whose age ranges from 60–74 years. At that age, one’s health tends to decline. Various programs have been provided by the Indonesian government, such as providing information, giving brochures, and giving announcements on the health service website. But this counselling is not optimal because of the elderly, tend to be lazy to read this because the eyes have started to farsight. So that the health information provided by dina health can be optimal, we try to make a model that is used to summarize an article so that the article is easily understood by the elderly. To summarize the article, this study uses the TF-IDF algorithm. By using the TF-IDF algorithm, it is expected that the elderly will be easier to understand health articles.
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