Peranan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (Umkm) Desa Tales  Kabupaten Kediri

Sulaksono, Juli

doi:10.29407/gj.v4i1.13906

Cited by 68 publications

(66 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…e purpose of Lekhanya's study is to establish an understanding of digital marketing, its use by small-and medium-sized enterprises in rural areas of South Africa, the scope of its use, and the factors influencing its use and its impact [8], but the cost of the study is too high. Sulaksono aims to increase knowledge and skills in digital marketing (especially social media) to help small-and medium-sized enterprise (SME) businessmen increase sales and profits [9], but the data in this study are too large. Ritz el al.…”

Section: Related Workmentioning

confidence: 98%

Brand Digital Marketing under Intranet Security Control Based on the Machine Learning Classification Algorithm

Liu

Huang

2021

Security and Communication Networks

View full text Add to dashboard Cite

With the advent of the information age, digital marketing models have begun to receive attention and to have applications in many industries. Although the digital marketing model has thus become a hot spot in the sales world, there is still not enough research on digital marketing. In order to optimize brand digital marketing under internal and external security control based on the machine learning classification algorithm, this paper uses fuzzy system theory to perform fuzzy analysis on various experimental data studied, convert it into a fuzzy set, obtain the fuzzy solution of the related function, establish related models of machine learning classification algorithms, and identify and collect relevant experimental data in an intelligent way, saving time for data collection. This paper collects the customer characteristics, customer sensitivity, brand promotion, and brand revenue of a brand within seven days; then uses the classification algorithm and collected data to predict and analyze the future data results; and uses the machine learning classification algorithm model formula to solve the correlation function. The final experimental results show that, in the digital marketing mode, network marketing brings 75% of the benefits to the brand, which is the highest among the four digital marketing models, and it has the best brand publicity level, 45%. At the same time, customers’ sensitivity to the brand reaches 50% under the network marketing model.

show abstract

Section: Related Workmentioning

confidence: 98%

Brand Digital Marketing under Intranet Security Control Based on the Machine Learning Classification Algorithm

Liu

Huang

2021

Security and Communication Networks

View full text Add to dashboard Cite

show abstract

“…Berdasarkan permasalahan dan alternatif solusi yang dapat dilakukan, maka tim kegiatan pengabdian memberikan pengarahan, pelatihan dan pendampingan kepada pelaku UMKM Desa Srumbung terkait dengan penggunaan media sosial untuk pemasaran produk. (Sulaksono & Zakaria, 2020).…”

Section: Pendahuluanunclassified

Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

Maharani

Fendisty

Masjidin

et al. 2021

Pengabdianmu J Ilmiah Pengabdian Masyarakat

View full text Add to dashboard Cite

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

show abstract

“…(Wahyudi et al, 2019) Untuk menghadapi persaingan produk dari luar daerah maupun asing dibutuhkan kompetensi umkm dalam dunia digital marketing, baik untuk memasarkan maupun mengumpulkan data base calon pelanggan sesuai dengan minat dan targetnya. Digital marketing adalah kegiatan promosi dan pencarian pasar melalui mediadigital secara online dengan memanfaatkan berbagai sarana misalnya jejaring social (Sulaksono, 2020) Jenis media sosial yang digunakan oleh subyek penelitian ini hampir sama dengan hasil penelitian di North West Manchester Inggris yang menggunakan Company blog/website, Facebook, Twitter, dan YouTube. cenderung lebih disukai karena kemudahannya dalam menarik perhatian dari target.…”

Section: Pendahuluanunclassified

Strategi Digital Marketing dan Komunikasi Bisnis untuk Enterpreneur Pemula di Indonesia

Kurniawati

2021

Pencerah

View full text Add to dashboard Cite

Latar belakang penelitian ini melihat perkembangan UMKM yang memasuki masa pandemi peralihan dari pemasaran offline ke dunia digital, tidak semua UMKM siap dengan kompetensi yang serba baru menurut mereka, bahkan hal ini berdampak secara psikologis dengan imbasan pada penurunan perekonomian secara signifikan baik skala micro maupun skala nasional. Pada penelitian terdahulu beberapa mengupas tentang bagaimana upaya mengoptimasi penggunaan medisa sosial untuk meningkatkan pemasaran namun setelah program pelatihan tersebut perubahan yang dirasakan para pengusaha di tingkat UMKM tidak mengalami perubahan yang berarti dikarenakan pelatihan-pelatihan serupa hanya memberikan kelas-kelas tentatif tanpa bimbingan intensif yang terencana dan terjadwal. Peneliti yakin jika pengembangan kompetensi UMKM dibina secara optimal, terencana dan terjadwal melalui kelas-kelas dan metode planner yang syarat teknis akan membawa pengaruh pada optimalisasi penggunaan teknologi komunikasi bisnis dan digital serta peningkatan pemasaran UMKM. Adapun metode penelitian yang digunakan dengan menggunakan metode kualitatif deskriptif dimana para pelaku UMKM/IKM mendapat pemaparan informasi melalui kelas berbayar sangat murah dan paparan informasi rutin terjadwal, dan teknik penulisan iklan yang praktis dengan upaya tersebut diharapkan kompetensi UMKM akan meningkat. Dan penelitian ini bersinergi dengan program Kementerian Koperasi dan UMKM dimana salah satu program unggulannya yakni program unggulan keempat, pengembangan kapasitas manajemen dan usaha Koperasi dan UKM. Diwujudkan antara lain melalui pemberian konsultasi, pelatihan dan pendampingan oleh para ahli dalm hal ini peneliti sebagai akademisi mampu menjembatani program tersebut guna turut berkontribusi untuk kemajuan UMKM Indonesia.

show abstract

Peranan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (Umkm) Desa Tales Kabupaten Kediri

Cited by 68 publications

References 1 publication

Brand Digital Marketing under Intranet Security Control Based on the Machine Learning Classification Algorithm

Brand Digital Marketing under Intranet Security Control Based on the Machine Learning Classification Algorithm

Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

Strategi Digital Marketing dan Komunikasi Bisnis untuk Enterpreneur Pemula di Indonesia

Contact Info

Product

Resources

About