No abstract

Purpose Many tourism-related industries, such as hotels, use social media as a marketing tool for promotion and distribution. This paper aims to use a model that explores the impact of social media platform image (SMPI) on customers’ visit intention (VI) in a hotel context, using hotel image (HI), motivation (Mot) and anticipated service quality (ASQ) as mediators. The objectives of this study are then: to understand the interactions between the two brand images, to test the mediation effect of HI, Mot and ASQ and to investigate how this interaction contributes to customers’ VI to hotel. Design/methodology/approach This study used a convenience sampling method that targeted respondents who are willing to book a hotel using a social media platform such as Facebook and a hotel reservation website (Agoda, Airbnb, Booking.com, Hotels.com and Trivago) that have forums that allow customers to share their experiences. The survey was conducted through various social media platforms, with 349 responses being collected. Findings This study finds that SMPI contributes to Mot largely through HI, Mot partly mediates the relationship between HI and ASQ and Mot contributes to VI mostly through direct impact and a small part through ASQ. The findings also indicate that SMPI is less potent in terms of contributing to the later constructs if HI is low. Practical implications This research provides practical implications for marketers serving the hotel industry, and social media sites, and establishes the interrelationship between them. This research also offers insight to the hotel managers for using social media platforms to attract potential visitors because social media platforms in recent years have become significant contributors to customers’ decision-making process of booking and visiting a hotel. Originality/value This study provides results on how social media platforms can be caused to become a more effective hotel promotion channel.

In order for humans to achieve a healthier diet and maintain ecological balance, a new concept regarding sustainable food has been introduced. The aim of this study is, therefore, to explore consumers' interest in choosing sustainable food. The study utilized "Do Survey," an internet survey platform, to distribute questionnaires. Survey invitations were sent out in a snowball manner. Invitations were posted in multiple online communities and forwarded by various members to other sites; 333 valid responses were collected. The results show that family and friend support and health incentive are the two strongest predictors for sustainable food buying interest. Price accessibility, on the other hand, has no impact on interest. This is not to say that price accessibility does not influence behavior. It just means that it is not the factor that fosters interest. Once an individual is interested, she/he may still rely heavily on price accessibility in purchasing sustainable food.

This research centers on the behavioral tendency of the middle-aged and seniors in bicycle tourism at environmentally protected scenic areas and its relevant influence factors. The theory of planned behavior (TPB) is adopted as the basis of this study. The middle-aged and seniors are the subjects of this research. A questionnaire survey is conducted at environmentally protected national scenic areas in Taiwan. A total of 230 samples are drawn with a random sampling method, and 210 are valid. The findings indicate two things. First, when applying the TPB to different fields of the study, the level of predictability may vary. Another finding is that subjective norm shows a higher level of susceptibility to sport habit and predictability to behavioral intention than the other two constructs. With an empirical analysis, the study is able to provide middle-aged and senior participants and sport administration authorities with relevant suggestions for reference at the end of this paper.

The main point in the design of content addressable memory would be under what conditions the state possessing the total information can attract all other states in the phase of the system. The problem can be formulated as a global asymptotic stability problem of Boolean dynamical systems. In this article we give a complete answer to this global asymptotic stability problem. The conditions employed involve the Hamming distance on the phase space 0 1 n as well as the spectral condition on the Jacobian Boolean matrix of F 0 1 n → 0 1 n evaluated at each point of 0 1 n . This article furnishes a complete solution of the Boolean Markus-Yamabe problem.