Purpose -The aim of the research is to present the main challenges faced by Small and Medium Enterprises (SMEs) in the tourism industry, to build and enhance their value proposition within the framework of a digital environment. Design/methodology/approach -The authors carried out a review of the literature in databases using keywords. The selection of sources includes scientific articles and case studies based on different methods and contexts. Findings -The findings suggest that in a context characterized by the integration of the economy and the interference of Information and Communication Technologies (ICT), commercialization has become flexible and accessible. The above has had a tangible impact on the structure of the market and in the way in which the SMEs in the tourism industry are managed. Research limitations/implications -The study offers an up-to-date and global vision for future researchers through the review of the literature on SMEs located in the tourism industry in the context of a digital environment. Social implications -The study shows that to survive and grow, SMEs in the tourism sector must differentiate themselves from their competitors, evolve in their business model and rapidly integrate ICT in their organizational fabric. Originality/value -The construction of a value proposition for SMEs in the tourism sector should be settled on an understanding of the position held, on the competence of the competitors and the needs of the market.
The graphic representation of traumatic memory of war disasters constitutes
a broad tradition that can be traced back to Francisco Goya. Comics,
with the resources provided by their textual-visual narrative, have been part
of that tradition especially since the 1950s. However, representing traumatic
memory of war disasters is troublesome, in regard to the artists’ strategies
and public reception – as shown by the conflicts between memory, history
and myth posed in these works. This article develops a comparative study
of traumatic memories in Spanish comics and presents an analysis of the
modes of representation in works such as Carlos Giménez’s Paracuellos,
Francisco Gallardo Sarmiento and Miguel Gallardo’s Un largo silencio, Antonio
Altarriba and Kim’s El arte de volar and Paco Roca’s Los surcos del azar.
En 1992 se creó un marco integral de gestión y control llamado Balanced Scorecard (BSC), que incula lo financiero y lo no financiero en un único proceso, mejorando la rentabilidad y visualizando los resultados de forma rápida y completa. Cuando la industria 4.0 (I4.0) y la sostenibilidad son tendenciaen el mundo, las perspectivas del BSC deben ser específicas para la toma de decisiones. El sector hotelero es clave para el desarrollo del país al contribuir al PIB y al empleo. El objetivo de este artículo es, a través de una revisión de literatura, proponer dos perspectivas independientes al BSC en las PYMES del sector hotelero boutique, teniendo un enfoque cualitativo, descriptivo y explicativo de las mismas, resultando un servicio innovador y sostenible.
El vecino. Historias (2019) es una novela gráfica de Santiago García y Pepo Pérez. Forma parte de la serie El vecino (2004-hoy), desarrollada en formatos y tonos narrativos variables; su argumento parte del contraste entre dos mundos, el cotidiano (la vida corriente de unos vecinos) y el fantástico (uno de ellos es un superhéroe). El vecino. Historias recopila historias cortas cuyas estrategias artísticas son analizadas en este ensayo. Cada una plantea diferentes juegos formales y tonales, a menudo desde perspectivas metalingüísticas que cuestionan las convenciones y formatos del cómic. También se exploran los significados ideológicos implícitos en los códigos de superhéroes.
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