The COVID-19 pandemic may be one of the greatest modern societal challenges that requires widespread collective action and cooperation. While a handful of actions can help reduce pathogen transmission, one critical behavior is to self-isolate. Public health messages often use persuasive language to change attitudes and behaviors, which can evoke a wide range of negative and positive emotional responses. In a U.S. representative sample ( N = 955), we presented two messages that leveraged either threatening or prosocial persuasive language, and measured self-reported emotional reactions and willingness to self-isolate. Although emotional responses to the interventions were highly heterogeneous, personality traits known to be linked with distinct emotional experiences (extraversion and neuroticism) explained significant variance in the arousal response. While results show that both types of appeals increased willingness to self-isolate (Cohen's d = 0.41), compared to the threat message, the efficacy of the prosocial message was more dependent on the magnitude of the evoked emotional response on both arousal and valence dimensions. Together, these results imply that prosocial appeals have the potential to be associated with greater compliance if they evoke highly positive emotional responses.
Faces impart exhaustive information about their bearers, and are widely used as stimuli in psychological research. Yet many extant facial stimulus sets have substantially less detail than faces encountered in real life. In this paper, we describe a new database of facial stimuli, the Multi-Racial Mega-Resolution database (MR2). The MR2 includes 74 extremely high resolution images of European, African, and East Asian faces. This database provides a high-quality, diverse, naturalistic, and well-controlled facial image set for use in research. The MR2 is available under a Creative Commons license, and may be accessed online.
The COVID-19 pandemic may be one of the greatest modern societal challenges that requires widespread collective action and cooperation. While a handful of actions can help reduce pathogen transmission, one critical behavior is to self-isolate. Public health messages often use persuasive language to change attitudes and behaviors, which can evoke a wide range of negative and positive emotional responses. In a U.S. representative sample (N = 955), we presented two messages that leveraged either threatening or prosocial persuasive language, and measured self-reported emotional reactions and willingness to self-isolate. Although emotional responses to the interventions were highly heterogeneous, personality traits known to be linked with distinct emotional experiences (extraversion and neuroticism) explained significant variance in the arousal response. While results show that both types of appeals increased willingness to self-isolate (Cohen’s d = .41), compared to the threat message, the efficacy of the prosocial message was more dependent on the magnitude of the evoked emotional response on both arousal and valence dimensions. Together, these results imply that prosocial appeals have the potential to be associated with greater compliance if they evoke highly positive emotional responses.
People make decisions based on deviations from expected outcomes, known as prediction errors. Past work has focused on reward prediction errors, largely ignoring violations of expected emotional experiences—emotion prediction errors. We leverage a method to measure real-time fluctuations in emotion as people decide to punish or forgive others. Across four studies (N=1,016), we reveal that emotion and reward prediction errors have distinguishable contributions to choice, such that emotion prediction errors exert the strongest impact during decision-making. We additionally find that a choice to punish or forgive can be decoded in less than a second from an evolving emotional response, suggesting emotions swiftly influence choice. Finally, individuals reporting significant levels of depression exhibit selective impairments in using emotion—but not reward—prediction errors. Evidence for emotion prediction errors potently guiding social behaviors challenge standard decision-making models that have focused solely on reward.
While decades of research demonstrate that people punish unfair treatment, recent work illustrates that alternative, non-punitive responses may also be preferred. Across five studies (N = 1,010) we examine non-punitive methods for restoring justice. We find that in the wake of a fairness violation, compensation is preferred to punishment, and once maximal compensation is available, punishment is no longer the favored response. Furthermore, compensating the victim—as a method for restoring justice—also generalizes to judgments of more severe crimes: participants allocate more compensation to the victim as perceived severity of the crime increases. Why might someone refrain from punishing a perpetrator? We investigate one possible explanation, finding that punishment acts as a conduit for different moral signals depending on the social context in which it arises. When choosing partners for social exchange, there are stronger preferences for those who previously punished as third-party observers but not those who punished as victims. This is in part because third-parties are perceived as relatively more moral when they punish, while victims are not. Together, these findings demonstrate that non-punitive alternatives can act as effective avenues for restoring justice, while also highlighting that moral reputation hinges on whether punishment is enacted by victims or third-parties.
Theories of emotion and decision-making argue that negative, high arousing emotions—such as anger—motivate competitive social choice (e.g., punishing and defecting). However, given the long-standing challenge of quantifying emotion and the narrow framework in which emotion is traditionally examined, it remains unclear which emotions are actually associated with motivating these types of choices. To address this gap, we combine machine learning algorithms with a measure of affect that is agnostic to any specific emotion label. The result is a probabilistic map of emotion that is used to classify the specific emotions experienced by participants in a variety of social interactions (Ultimatum Game, Prisoner’s Dilemma, and Public Goods Game). Our results reveal that punitive and uncooperative choices are linked to a diverse array of negative, neutrally arousing emotions, such as sadness and disappointment, while only weakly linked to anger. These findings stand in contrast to the commonly held assumption that anger drives decisions to punish, defect, and freeride—thus, offering new insight into the role of emotion in motiving social choice.
A complex web of social and moral norms governs many everyday human behaviors, acting as the glue for social harmony. The existence of moral norms helps elucidate the psychological motivations underlying a wide variety of seemingly puzzling behavior, including why humans help or trust total strangers. In this review, we examine four widespread moral norms: Fairness, altruism, trust, and cooperation, and consider how a single social instrument—reciprocity—underpins compliance to these norms. Using a game theoretic framework, we examine how both context and emotions moderate moral standards, and by extension, moral behavior. We additionally discuss how a mechanism of reciprocity facilitates the adherence to, and enforcement of, these moral norms through a core network of brain regions involved in processing reward. In contrast, violating this set of moral norms elicits neural activation in regions involved in resolving decision conflict and exerting cognitive control. Finally, we review how a reinforcement mechanism likely governs learning about morally normative behavior. Together, this review aims to explain how moral norms are deployed in ways that facilitate flexible moral choices.
Fear and anxiety about COVID-19 have swept across the globe. Understanding the factors that contribute to increased emotional distress regarding the pandemic is paramount—especially as experts warn about rising cases. Despite large amounts of data, it remains unclear which variables are essential for predicting who will be most affected by the distress of future waves. We collected cross-sectional data on a multitude of socio-psychological variables from a sample of 948 United States participants during the early stages of the pandemic. Using a cross-validated hybrid stepwise procedure, we developed a descriptive model of COVID-19 emotional distress. Results reveal that trait anxiety, gender, and social (but not government) media consumption were the strongest predictors of increasing emotional distress. In contrast, commonly associated variables, such as age and political ideology, exhibited much less unique explanatory power. Together, these results can help public health officials identify which populations will be especially vulnerable to experiencing COVID-19-related emotional distress.
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