2018
DOI: 10.1017/pen.2018.13
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Norms and the Flexibility of Moral Action

Abstract: A complex web of social and moral norms governs many everyday human behaviors, acting as the glue for social harmony. The existence of moral norms helps elucidate the psychological motivations underlying a wide variety of seemingly puzzling behavior, including why humans help or trust total strangers. In this review, we examine four widespread moral norms: Fairness, altruism, trust, and cooperation, and consider how a single social instrument—reciprocity—underpins compliance to these norms. Using a game theore… Show more

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Cited by 21 publications
(27 citation statements)
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References 242 publications
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“…In contrast, when a choice is framed as merely "not helping others," that may be less likely to trigger the harm/care norm in people's minds. Overall, this study reveal that third-party punishment is vulnerable to decision frames, which may help understand the flexibility of moral standards and moral actions (FeldmanHall et al, 2018). More broadly speaking, the current findings enrich the knowledge about the psychological processes of moral judgment and their corresponding neural underpinnings (Kelly & O'Connell, 2020).…”
Section: Discussionsupporting
confidence: 54%
“…In contrast, when a choice is framed as merely "not helping others," that may be less likely to trigger the harm/care norm in people's minds. Overall, this study reveal that third-party punishment is vulnerable to decision frames, which may help understand the flexibility of moral standards and moral actions (FeldmanHall et al, 2018). More broadly speaking, the current findings enrich the knowledge about the psychological processes of moral judgment and their corresponding neural underpinnings (Kelly & O'Connell, 2020).…”
Section: Discussionsupporting
confidence: 54%
“…With a belief in a justworld, support for AFF is likely to increase. This finding could be situated within the viewpoint that a belief in a just-world is inclusive of a belief in the principle of reciprocity, such as "what goes around comes around" (FeldmanHall et al, 2018;Hafer, 2000;Lerner, 1980). This suggests that one might commit to favourable acts towards others in expectation of a reward.…”
Section: Discussionmentioning
confidence: 84%
“…This is supported by the evolutionary perspective which identifies "probability of reciprocation" as one of the conditions under which altruism evolved (Stevens & Duque, 2016). As such JWB would also include a belief that "if one does good then one deserves good" or "good things happen to good people and bad things to bad people" (FeldmanHall et al, 2018;Hafer, 2000;Lerner, 1980).…”
Section: Discussionmentioning
confidence: 99%
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“…The inclination to appear moral is driven by the social benefits that arise from complying with the social norm of reciprocity, which can consequently serve one's self-interest; as such, these benefits are processed and incorporated into one's behavior. On the bright side, however, considering the importance of reciprocity as a universal norm that promotes cooperation between individuals and groups (Axelrod, 1984;FeldmanHall et al, 2018;Nakashima et al, 2017;Rand & Nowak, 2013), as long as the information provided to both sides is equal, perhaps the true motivation underlying automatically driven reciprocal behavior is less important than the act itself.…”
Section: Self-serving Prosocialitymentioning
confidence: 99%