This article summarizes research published over the past decade and identifies areas where future research is needed to increase our knowledge of the media's role in fostering or reducing mental illness stigma. The following questions are addressed: (1) How is mental illness portrayed by the media? (2) How do media images of mental illness impact individuals' knowledge, beliefs, attitudes, and behaviors with regard to mental illness? (3) How can the media be used to reduce mental illness stigma? The review reveals a lack of recent research on the U.S. media and a need for precision in how mental illness and the media are defined for study. Research is needed that involves a broader range of media channels as well as more distinctions among different types of content within channels and a more detailed analysis of media images themselves. The largest gap to be addressed is the link between exposure to media images and mental illness stigma. Use of the media as a tool for change requires a better understanding of what messages are conveyed, how they are developed, and what role media content producers play in creating these messages.

International graduate students experience a number of unique challenges as they transition through their training programs. Surprisingly, relatively little research has been conducted on perhaps one of the most crucial predictors of international students’ retention and success within their graduate programs: the advising relationship. Using a total of 367 diverse students who responded to a universitywide survey of international students, the authors were able to use quantitative and qualitative analyses to (a) support the adequacy of the Advisory Working Alliance Inventory (L. Z. Schlosser & C. J. Gelso, 2001) for measuring alliance factors in advising relationships for international students; (b) show that some ratings of alliance were lower than a comparison group of U.S. domestic students; (c) determine that alliance ratings had minimal association with grade point average, gender, or college-level area of study, but were substantially associated with advising satisfaction and desire to change advisors; and (d) reveal themes in advising experiences reflecting constructive and destructive advising experiences. The social justice and future implications of the results are consistent with many historical and contemporary emphases in counseling psychology.

Though most hurricane evacuation studies have focused on residents, tourists are also a vulnerable population. To assess their perceptions of risk and evacuation likelihood under different hurricane conditions, we surveyed 448 tourists visiting central Florida. Respondents viewed four maps emulating track forecast cones produced by the National Hurricane Center and text information featuring variations of storm intensity, coast of landfall, centerline position relative to the survey site, time until landfall, and event duration. We performed chi-square tests to determine which hurricane conditions, and aspects of tourists such as their demographics and previous hurricane experience, most likely influenced their ratings of risk and evacuation likelihood for respondents located on Pinellas County beaches or inland near Orlando, FL. Highly rated scenarios featured a Category 4 hurricane making landfall along the Gulf Coast with the centerline passing over the sampling site. Overall, tourists that indicated the highest risk and evacuation ratings were not previously affected by a hurricane, had a trip duration of less than 6 days, and had checked for the possibility of a hurricane strike before departure. However, results for other tourist attributes differed between tourists in coastal and inland locations. We found that although somewhat knowledgeable about hurricanes, tourists misinterpreted the track

BackgroundTobacco cessation among Latinos is a public health priority in the United States, particularly given the relatively high growth of this population segment. Although a substantial percentage of American Latinos use the Internet, they have not engaged in Web-based cessation programs as readily as other racial/ethnic subgroups. A lack of culturally specific advertising efforts may partly explain this disparity.ObjectivePhase I of this study focused on the development of four Spanish-language online banner advertisements to promote a free Spanish-language smoking cessation website (es.BecomeAnEX.org). Phase II examined the relative effectiveness of the four banner ads in reaching and recruiting Latino smokers to the cessation website.MethodsIn Phase I, 200 Spanish-speaking Latino smokers completed an online survey to indicate their preference for Spanish-language banner ads that incorporated either the cultural value of family (familismo) or fatalism (fatalismo). Ads included variations on message framing (gain vs loss) and depth of cultural targeting (surface vs deep). In Phase II, a Latin square design evaluated the effectiveness of the four preferred ads from Phase I. Ads were systematically rotated across four popular Latino websites (MySpace Latino, MSN Latino, MiGente, and Yahoo! en Español) over four months from August to November 2009. Tracking software recorded ad clicks and registrants on the cessation website. Negative binomial regression and general linear modeling examined the main and interacting effects of message framing and depth of cultural targeting for four outcomes: number of clicks, click-through rate, number of registrants, and cost per registrant.ResultsIn Phase I, smokers preferred the four ads featuring familismo. In Phase II, 24,829,007 impressions were placed, yielding 24,822 clicks, an overall click-through rate of 0.10%, and 500 registrants (2.77% conversion rate). Advertising costs totaled US $104,669.49, resulting in an overall cost per click of US $4.22 and cost per registrant of US $209.34. Website placement predicted all four outcomes (all P values < .01). Yahoo! en Español yielded the highest click-through rate (0.167%) and number of registrants (n = 267). The message framing and cultural targeting interaction was not significant. Contrary to hypotheses, loss-framed ads yielded a higher click-through rate than gain-framed ads (point estimate = 1.08, 95% CI 1.03 1.14, P = 0.004), and surface-targeted ads outperformed deep-targeted ads for clicks (point estimate = 1.20, 95% CI 1.13 1.28, P < .001), click-through rate (point estimate = 1.22, 95% CI 1.16 1.29, P < .001), and number of registrants (point estimate = 2.73, 95% CI 2.14 3.48, P < .001).ConclusionsOnline advertising can be an effective and cost-efficient strategy to reach and engage Spanish-speaking Latino smokers in an evidence-based Internet cessation program. Cultural targeting and smoking-relevant images may be important factors for banner ad design. Online advertising holds potential for Web-based cessation pr...

Unlike previous emotional studies using functional neuroimaging that have focused on either locating discrete emotions in the brain or linking emotional response to an external behavior, this study investigated brain regions in order to validate a three-dimensional construct--namely pleasure, arousal, and dominance (PAD) of emotion induced by marketing communication. Emotional responses to five television commercials were measured with Advertisement Self-Assessment Manikins (AdSAM) for PAD and with functional magnetic resonance imaging (fMRI) to identify corresponding patterns of brain activation. We found significant differences in the AdSAM scores on the pleasure and arousal rating scales among the stimuli. Using the AdSAM response as a model for the fMRI image analysis, we showed bilateral activations in the inferior frontal gyri and middle temporal gyri associated with the difference on the pleasure dimension, and activations in the right superior temporal gyrus and right middle frontal gyrus associated with the difference on the arousal dimension. These findings suggest a dimensional approach of constructing emotional changes in the brain and provide a better understanding of human behavior in response to advertising stimuli.

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This study explores the role of prior brand evaluation and the placement of the product in humorous movies on the consumer judgment stage, investigating their effects on consumer response. The fi ndings of the study indicate that the placement of product in humorous movie scenes result in positive emotional responses from consumers. In addition, prior brand evaluation was found to play an important role in post-decision-making processes, such as purchasing behaviour. It is anticipated that the analysis resulting from this valuable study will provide a reference for further empirical and theoretical studies on the use of the placement of the product in movies as an alternative to advertising and other marketing communications strategies.

The purpose of this study was to understand the effect that individual characteristics have on consumer advertising processing under high- and low-interactivity circumstances on the Web. Tests on the relationship between individual differences and advertising responses form the basis of this empirical study on the Web. The results indicated that consumers have a higher tendency to avoid or experience ambivalence about Internet advertisements under low-interactivity circumstances, and attitudinal ambivalence lead to avoidance when responding to advertisements on the Internet. Personality variables are the main factors in consumer decision-making behaviors and Internet characteristics, such as levels of interactivity, can greatly influence the effectiveness of advertising in online environments. Advertising credibility could influence people's consumer attitudes, beliefs, or behaviors over time on the Web.