Online Advertising to Reach and Recruit Latino Smokers to an Internet Cessation Program: Impact and Costs

Graham, Amanda L.; Ye, Fang; Moreno, J.L.; Streiff, Shawn L; Villegas, Jorge; Muñoz, Ricardo F.; Tercyak, Kenneth P.; Mandelblatt, Jeanne S.; Vallone, Donna

doi:10.2196/jmir.2162

Cited by 51 publications

(60 citation statements)

References 52 publications

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“…Among these, 13 studies targeted local regions within a country [15,18,22,23,26,27,30,33-35,37,40,42], 8 studies [14,19,28,31,35,38,39,41] targeted recruitment nationally, and 2 studies targeted recruitment internationally [16,36]. …”

Section: Resultsmentioning

confidence: 99%

“…A total of 13 studies directly compared cost-effectiveness across different recruitment strategies [15,16,19,20,28,31,33,34,36,37,39,41,42], and the results are presented in Table 2. The cost of advertisement on social media websites was determined by bidding prices for ads, which varied on a daily basis, or the cost of placing a banner ad on a particular website.…”

Section: Resultsmentioning

confidence: 99%

“…The cost of advertisement on social media websites was determined by bidding prices for ads, which varied on a daily basis, or the cost of placing a banner ad on a particular website. Among these studies, 5 studies [16,31,33,36,41] found social media to be the most cost-effective method, whereas 7 studies found it less cost-effective than another method used [15,19,20,28,34,37,42]. Wilkerson et al [31] reported no cost using social media for recruitment, and Khatri et al [39] reported no costs for all methods used.…”

Section: Resultsmentioning

confidence: 99%

See 2 more Smart Citations

The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review

Topolovec-Vranic¹,

Natarajan²

2016

J Med Internet Res

413

328

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BackgroundRecruiting an adequate number of participants into medical research studies is challenging for many researchers. Over the past 10 years, the use of social media websites has increased in the general population. Consequently, social media websites are a new, powerful method for recruiting participants into such studies.ObjectiveThe objective was to answer the following questions: (1) Is the use of social media more effective at research participant recruitment than traditional methods? (2) Does social media recruit a sample of research participants comparable to that recruited via other methods? (3) Is social media more cost-effective at research participant recruitment than traditional methods?MethodsUsing the MEDLINE, PsycINFO, and EMBASE databases, all medical research studies that used social media and at least one other method for recruitment were identified. These studies were then categorized as either interventional studies or observational studies. For each study, the effectiveness of recruitment, demographic characteristics of the participants, and cost-effectiveness of recruitment using social media were evaluated and compared with that of the other methods used. The social media sites used in recruitment were identified, and if a study stated that the target population was “difficult to reach” as identified by the authors of the study, this was noted.ResultsOut of 30 studies, 12 found social media to be the most effective recruitment method, 15 did not, and 3 found social media to be equally effective as another recruitment method. Of the 12 studies that found social media to be the best recruitment method, 8 were observational studies while 4 were interventional studies. Of the 15 studies that did not find social media to be the best recruitment method, 7 were interventional studies while 8 were observational studies. In total, 8 studies stated that the target population was “hard-to-reach,” and 6 of these studies found social media to be the most effective recruitment method. Out of 14 studies that reported demographic data for participants, 2 studies found that social media recruited a sample comparable to that recruited via traditional methods and 12 did not. Out of 13 studies that reported cost-effectiveness, 5 studies found social media to be the most cost-effective recruitment method, 7 did not, and 1 study found social media equally cost-effective as compared with other methods.ConclusionsOnly 12 studies out of 30 found social media to be the most effective recruitment method. There is evidence that social media can be the best recruitment method for hard-to-reach populations and observational studies. With only 30 studies having compared recruitment through social media with other methods, more studies need to be done that report the effectiveness of recruitment for each strategy, demographics of participants recruited, and cost-effectiveness of each method.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review

Topolovec-Vranic¹,

Natarajan²

2016

J Med Internet Res

413

328

View full text Add to dashboard Cite

show abstract

“…To date, most research reporting on Facebookbased recruitment efforts with adolescents or young adults has been with online surveys and internet interventions [7,8,23]. That is, participants are recruited online and immediately connected with an online survey or intervention.…”

Section: Discussionmentioning

confidence: 99%

Recruitment of adolescents for a smoking study: use of traditional strategies and social media

Rait

Prochaska

Rubinstein

2015

Behav. Med. Pract. Policy Res.

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Engaging and retaining adolescents in research studies is challenging. Social media offers utility for expanding the sphere of research recruitment. This study examined and compared traditional and Facebook-based recruitment strategies on reach, enrollment, cost, and retention. Substance users aged 13-17 years were recruited through several methods, including social media, a study website, fliers, talks in schools, bus ads, and referrals. Study involvement included a one-time visit and semiannual follow-up surveys. 1265 individuals contacted study personnel; 629 were ineligible; 129 declined; and 200 participants enrolled. Facebook drew the greatest volume but had a high rate of ineligibles. Referrals were the most successful and cost-effective ($7 per enrolled participant); school talks were the least. Recruitment source was unrelated to retention success. Facebook may expand recruitment reach, but had greater financial costs and more ineligible contacts, resulting in fewer enrollees relative to traditional interpersonal recruitment methods. Referrals, though useful for study engagement, did not provide a differential benefit in terms of long-term retention.

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“…15 One study, which compared traditional with online advertisement recruitment found that men, young adults, ethnic minorities, and a high school education or less were more likely to be recruited via online advertizing. 19 In the current study, we were able to adjust the targeting strategy based on an interim analysis of key characteristics, thereby optimizing the study sample composition; the focused targeting strategy applied during the second phase was successful in increasing the proportion of lower educated women and women with a migrant background.…”

Section: Discussionmentioning

confidence: 94%

Knowledge, attitude, and uptake related to human papillomavirus vaccination among young women in Germany recruited via a social media site

Schmich¹,

Wetzstein²,

Deleré³

et al. 2014

vaccines

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Background: Many industrialized countries have introduced human papillomavirus (HPV) vaccination of young women, but vaccine uptake often remains suboptimal. This study aimed to investigate whether a social media site like Facebook is an appropriate tool to assess knowledge, attitude and uptake related to HPV vaccination in young women in Germany.Methods: Between December 2012 and January 2013 two different targeting strategies were implemented on Facebook, providing a link to an online questionnaire. Advertisements were displayed to female Facebook users aged 18-25 years living in Germany. During the simple targeting strategy, advertisements comprised health-related images along with various short titles and text messages. During the focused strategy, advertisements were targeted to users who in addition had certain fashion brands or pop stars listed on their profiles. The targeting strategies were compared with respect to participant characteristics. Univariate and multivariate analyses were used to identify factors associated with HPV vaccine uptake.Results: A total of 1161 women participated. The two targeting strategies resulted in significant differences regarding educational status and migrant background. Overall, awareness of HPV was high, but only 53% received at least one vaccine dose. In multivariate analysis, HPV vaccine uptake was independently associated with a physician's recommendation and trust in vaccine effectiveness. Concerns of adverse effects were negatively associated with vaccine uptake.Discussion: Social network recruitment permits fast and convenient access to young people. Sample characteristics can be manipulated by adjusting targeting strategies. There is further need for promoting knowledge of HPV vaccination among young women. Physicians have a major role in the vaccination decision-making process of young women.

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Online Advertising to Reach and Recruit Latino Smokers to an Internet Cessation Program: Impact and Costs

Cited by 51 publications

References 52 publications

The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review

The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review

Recruitment of adolescents for a smoking study: use of traditional strategies and social media

Knowledge, attitude, and uptake related to human papillomavirus vaccination among young women in Germany recruited via a social media site

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