Prior experiential marketing research suggests that extraordinary consumption experiences take place within antistructural frames, i.e. outside the realms of everyday life. This paper challenges that notion, through an ethnographic study of consumers attending the Primavera Sound music festival in Barcelona, Spain. We demonstrate that festival attendees perceive their experiences to be extraordinary, despite these occurring within 'everyday' structural frames. Consumers' extraordinary experiences unfold through their negotiation of a series of structural and antistructural marketplace tensions, including commercialism/authenticity, ordinary/escapist, and immersion/communing. We outline the theoretical implications of our research for the changing nature of extraordinary consumption experiences, in light of postpostmodern consumer culture. We conclude with managerial implications and provide suggested avenues for future research.

Town centre management (TCM) has evolved considerably over the last 25 years in terms of both its purpose and methods. Whilst most reviews of TCM to date have focused on its development within the Anglo-Saxon world (typically North America and the United Kingdom), comparatively little attention has been given to other models of place and town centre management that have emerged across Europe. This paper seeks to redress the balance by exploring the relevance of other models from a number of European countries, which were researched using a case study approach and conceptualised within a framework which seeks to classify TCM schemes by their funding sources and structural formality. It is argued that, despite their lower budgets or lack of formal recognition, other models of TCM such as informal place management schemes or hybrids of formal and informal TCM schemes can often be just as effective in delivering positive outcomes for urban communities

This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.

Purpose The aim of this paper is to explore how the paradox of individualism/tribalism is brought into play and negotiated by consumers in the wake of the post-postmodern era. Design/methodology/approach The paper draws on netnographic and interview data from the Greek football manager (FM) online gaming community. FM is a simulation strategy game in which players act as “real-life” managers from the screen of their computer. Findings A central paradox and a set of four supporting paradoxes are identified. These paradoxes give rise to a transitional mode of experience, which lies on the borders of reality and fantasy, and is realised both at the individual and the tribal levels. Originality/value This study makes a threefold contribution. First, it advances the understanding of the paradoxical aspects of consumption experiences in light of post-postmodern consumer culture. Second, it shows how these paradoxes are negotiated by consumers between individual and tribal levels. Third, it extends the understanding of the nature of consumption experiences through the development of the concept of the transitional consumption experience.

is a Senior Lecturer in the School of Management at the University of Salford. His research interests revolve around the role of 'place' in marketing, with particular reference to the marketing of urban places and town centre management.