2003
DOI: 10.1108/01409170310783574
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Strategic alternatives for small retail businesses in rural areas

Abstract: is a Senior Lecturer in the School of Management at the University of Salford. His research interests revolve around the role of 'place' in marketing, with particular reference to the marketing of urban places and town centre management.

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Cited by 31 publications
(34 citation statements)
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References 9 publications
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“…Those retail businesses who operate in more remote locations are often small, independent operators who stock a broad but shallow product range (Byrom et al, 2003). As Skerrat (1999) identified, the limited availability of good quality fresh products has the potential to negatively impact upon the diets of island inhabitants.…”
Section: Living In An Island Communitymentioning
confidence: 99%
“…Those retail businesses who operate in more remote locations are often small, independent operators who stock a broad but shallow product range (Byrom et al, 2003). As Skerrat (1999) identified, the limited availability of good quality fresh products has the potential to negatively impact upon the diets of island inhabitants.…”
Section: Living In An Island Communitymentioning
confidence: 99%
“…Broadbridge and Calderwood, 2002); and strategic options for retailers (e.g. Byrom et al, 2003). In terms of retailing the common issue would appear to be the maintenance of adequate facilities in the rural area.…”
Section: Research Background (A) Retailing Change Market Towns and Rmentioning
confidence: 99%
“…Given that within the UK an acknowledged strategy has been towards supply based partnerships (vertical co-ordination) and away from retail owned manufacture (vertical integration) (Ruben et al 2007), the above findings reflect Byrom et al's (2003) observation that development strategies within island communities are influenced strongly by the geographical confines of the marketplace.…”
Section: Discussionmentioning
confidence: 82%