Purpose – This paper aims to introduce the articles in this issue and explain the pertinence of the strategic question. Design/methodology/approach – A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the articles selected. Findings – A contextualization for the economic crisis affecting Portugal is presented and its impact on the Tourism Industry discussed. The articles range from a series of research studies on Portuguese Tourism, demonstrating its evolution over the past three years (2011-2013), and various viewpoint/position papers reflecting the perspectives of the main stakeholders of this industry and how they analyze the context of crisis that is affecting the country since 2010. Research limitations/implications – The articles selected for this issue contribute to shed light on an important phase of Portugal’s history, allowing for an understanding of the impacts of the financial crisis on domestic tourism and sectors such as restaurants and hotels, as well as the government’s perspective on the evolution of the industry over past three years. The information presented and analysed reveals some interesting lessons, namely, that a financial crisis may not affect directly the growth and development of the tourism industry. Originality/value – The present theme issue analysis the context of financial crisis that Portugal is facing and brings together, for the first time in a single publication, the views of major stakeholders of the Portuguese Tourism Industry.
Purpose This paper aims to characterize the profile of non-resident female tourists visiting Porto and North of Portugal (PNP) and highlights the importance and evolution of the women travel market and its segmentation. Design/methodology/approach This paper presents and discusses trends and segmentation in women travel market and the results of a survey on the profile of international female tourists to PNP. Findings This study identifies the key differences of male and female travelers to PNP and confirms that segments that have been highlighted as emerging markets in the literature such as businesswomen, solo travelling and girlfriend getaway are all present in this market. It also presents and discusses the profile of female tourists to PNP. Practical implications This study provides knowledge about the women travel market to PNP, thus enabling decision makers to better tailor their marketing strategies to this segment. Originality/value This paper seeks to illustrate the importance of the female travel market and characterize the profile of non-resident women tourists visiting PNP.
Purpose This paper aims to critically review the contributions made by the authors of the papers selected for this global trends issue and to present the main lessons for tourist organizations and destinations. Design/methodology/approach A content analysis of the papers presented in this global trends issue was performed so as to identify the most relevant contributions made by authors. Findings Despite the questions and uncertainties about the future of this industry, one thing is certain: if the present world context does not change radically, it will continue to grow. Originality/value A summary of the key ideas in the articles comprising this global trends issue is presented, allowing for the identification of good practices by organizations and destinations.
A SWOT analysis is used to perform a content analysis on the proceedings of The Portuguese Hotels Association Conferences (1993‐1999). The analysis undertaken aimed to identify the main trends and key issues in the Portuguese tourism and hospitality sectors. From the analysis it is identified that there is an absence of a clear and enduring strategy on issues like differentiation and positioning of its products and services, marketing research and product portfolio management. The analysis of the sector’s main strengths against the key trends indicates that tourism and hospitality depend too much on the environmental changes. Some of the main constraints that lead to the incapacity to capitalise on the key trends are the excess of governmental control, difficulties in reaching new markets, and over‐dependence on EU funds for investments.
Purpose The main purpose of this paper is to critically review the contributions made by this theme issue to the literature by examining key trends in worldwide tourism and approaches for scanning its business environment. Design/methodology/approach A critical content analysis of the articles selected for the theme issue was undertaken. Findings From the various contributions made to the theme issue, it is possible to identify some major challenges that the tourism industry will face, these resulting from new tourist profiles, a growing middle-class, political tensions and terrorism, technological evolution and the decline in customers’ loyalty. Research limitations/implications Collectively, the articles in this theme issue provide rich insights on key trends impacting the worldwide tourism industry, as well as suggestions on how to explore the opportunities arising from the highly competitive tourism markets. The complexity of the information generated today call for innovative approaches on scanning the tourism business environment, to overcome the financial and operational constraints that those processes normally imply. Originality/value The articles selected for this theme issue present state-of-the-art research and experts’ viewpoints on tourism trends. These allow a deeper understanding of the challenges tourism organisations and destinations face today and the best-suited answers to explore the opportunities they provide.
Purpose This paper aims to introduce the papers in this issue and explain the pertinence of the strategic question. Design/methodology/approach A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected. Findings From the analysis of the papers selected for this theme issue, it becomes clear that tourism has become one of the major players in international economic, social and technological sectors, while representing one of the main income sources for developed and developing countries. Originality/value The papers selected for this issue shed light on an important problem: increasing tourist flows and overtourism at some world top destinations.
Purpose – This article aims to identify the image of Portugal as a tourist destination in international markets and the impacts of the economic crisis on that image. As the basis for the analysis, the results from the past three years of an ongoing research by IPDT – Institute of Tourism on this topic were used. The findings were used to support a discussion on the need for social and political stability and a climate of creativity and innovation in the tourism sector to foster growth and success. Design/methodology/approach – The article is based on official tourism information, research by IPDT on the tourists’ profile in Portugal and an ongoing research on “the image of Portugal as a tourist destination” carried out using as population the United Nations World Tourism Organization (UNWTO) Affiliate Members directory. Findings – The international tourism market recognizes and appreciates the destination – Portugal, recognizing that the present context of crisis does not negatively affect Portugal’s touristic image. The results presented and discussed indicate a preference by respondents for “Wine” as the main touristic product that should be associated to Portugal in its international tourism promotion. This perception is clearly aligned with the prominence that Portuguese wines have been taking internationally and a perspective that indicates alternative products to the traditional “sun and sea” associated with the country’s tourism image. Practical implications – The research results presented and the supporting discussion allow for a better understanding on the present image of Portugal as a tourist destination and the alternative attributes to traditional “sun and sea” that may be used in its international promotion. These results may indicate the need for a repositioning of the destination by the introduction of new elements in the promotional messages. The reflexions presented may be of great use for decision-makers in-charge of international tourism promotion. Originality/value – This article analysis the impact of the economic crisis on the image of Portugal as a tourist destination, based on an international study carried out over a 3-year period. The results alert for possible discrepancies between the destinations positioning and the perceptions and desires of the markets.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.