“…The problems faced in the urban context are typical for densely populated areas that exhibit a rapid degradation of the overall quality of living, for example, traffic and mobility, waste, pollution, energy scarcity, and social issues (Angelidou, 2017;Neirotti et al, 2014). On the other hand, the problems faced in the rural context, especially in the developing countries, are strongly related to economic aspects, such as poverty, lack of job opportunities, inefficient business ecosystem, and stagnancy of economic growth (Castañeda et al, 2018;Cunha et al, 2020;Imai et al, 2017;Wiggins & Proctor, 2001). Therefore, given these specificities, the main goal of rural smartness is to improve the rural economic situation, the main argument for this goal being that fostering IT innovation will lead to the emergence of a better local micro-economic climate (Cunha et al, 2020;Zavratnik et al, 2018).…”