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The theory of human values (Schwartz, 1992) discriminated 10 basic values arrayed in a quasicircular structure. Analyses with several instruments in numerous samples supported this structure (Schwartz, 2015). The refined theory of human values (Schwartz et al. 2012, in press) discriminates 19 values in the same circle. Its support depends on one instrument, the revised Portrait Values Questionnaire (PVQ-R). We introduce a forced choice method, the Best-Worst Value scale (BWVr), to assess the robustness of the refined theory to method of measurement and also assess the distinctiveness and validity of a new animal-welfare value. Three studies (N=784, 439, and 383) support the theory and the new value. Study 3 also demonstrates the convergent and discriminant validity of the 19 values by comparing the BWVr, the PVQ-R, and value-expressive behaviors and confirms the test-retest reliability of BWVr responses. These studies provide further information about the order of values in the value circle.

Background Broad community acceptance of a COVID-19 vaccination will be critical for effectively halting the spread of the virus. In this study, we focus on factors that differentiate those who are undecided from those who are either willing or unwilling to accept a prospective COVID-19 vaccine. Methods An online survey in May 2020 assessed Australian adults’ willingness to receive a COVID-19 vaccine (yes, maybe, no). A multinomial logistical regression of responses (N = 1,313) was used to identify correlates of vaccine willingness between the three groups. Results 65% were willing to vaccinate, with 27% being in the ‘maybe’ category. Respondents were more likely to be in the ‘maybe’ than the ‘yes’ group when they perceived COVID-19 to be less severe, had less trust in science, were less willing to vaccinate for influenza, and were female. They were more likely to be in the ‘maybe’ than ‘no’ group when they perceived COVID-19 as severe, and less likely to be a hoax, had more trust in science, and greater willingness to vaccinate for influenza. A repeat of the survey in November 2020 with a subset of participants found fewer of them saying yes to the vaccine (56%) and more saying maybe (31%). Conclusions The effectiveness of any COVID-19 vaccine rollout will be reliant on maximizing uptake. The significant number of people who remain undecided about whether or not to get a COVID-19 vaccine, despite the ongoing devastating consequences of the virus for individuals, communities, and economies, is concerning. Our findings aid current research seeking to inform policy regarding how to convince the undecided to vaccinate.

PurposeThe purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making a purchase decision.Design/methodology/approachA two‐stage mixed‐method approach was used to explore the importance of denim jeans attributes and the trade‐offs made within these attributes. First, focus groups were used to identify attributes that were important to young Australian adult consumers. In the second stage, conjoint analysis was used to estimate the relative importance of the product and ethical attributes that were identified in the focus groups and the trade‐offs made within this attribute set.FindingsFocus group participants identified style, price, brand, country of origin and ethics as attributes that they used to evaluate denim jeans. In the conjoint analysis respondents identified price as having the highest relative importance, followed by brand, country of origin, style and ethical attributes. It was clear multiple attributes were valued and, although the ethical attributes that were included were not as important as garment attributes, respondents appeared to make trade‐offs between garment and ethical attributes when purchasing denim jeans.Originality/valueThe paper identifies attributes of denim jeans that are valued by young Australian adult consumers. That product attributes were more important than ethical attributes suggests a focus on ethical credentials may not be effective. Denim jeans are more likely to be purchased by young Australian adults if they are reasonably priced, made in Italy and have a designer brand.

Materialism is often blamed for consumers' unsustainable consumption behaviors and its contribution to a growing "throwaway culture." Conversely, frugal consumers are regarded as both restrained in their acquisition, and resourceful in their use and disposal of products. In this paper, the authors challenge and empirically test these prevailing beliefs. The authors focus on a much-neglected aspect of the consumption continuum: the disposal of products at the end-use of consumption, and how key consumer traits (i.e., materialism and frugality) influence behaviors at this stage. Specifically, the authors examined three creative end-use consumption behaviors with a sample of 398 US consumers. Results support the counter-intuitive notion that materialism, alongside frugality, has a positive impact on consumers' sustainable consumption behaviors. The data suggest that materialistic consumers are prone to finding new and different uses for products and alternative methods of product disposal. The study's results also support the notion that frugality interacts with materialism to increase intentions to find alternative methods of product disposal. The authors discuss the implications pertaining to their findings and pave the way for future research in sustainable consumption. K E Y W O R D Screative end-use consumption behavior, frugality, materialism, PLS-SEM

Purpose – The purpose of this paper is to explore the emergence and implementation of traceability systems in the Western Australian (WA) Halal food industry. In particular, to understand how individuals in facilitating organizations perceive the Halal idea logic and the benefits that a traceability system can provide to the Halal food processing industry. Design/methodology/approach – An empirical qualitative approach was employed to examine these issues utilizing in-depth interviews. Thematic analysis was carried out using Leximancer software. Findings – Findings suggest that individual’s perception of Halal idea logic is aligned to the roles they perform. These perceptions were impacted by the specific objectives or business interests of each organization. Facilitating organizations also perceive that traceability systems are a strategic tool in the Halal food processing industry. Practical implications – The research provides insights into how to improve existing understanding of the Halal idea logic within Halal food business networks and the benefits of implementing traceability systems in Halal food production. Joint activity between firms creates a network effect, where the value created is greater than that which the firms alone can create. Originality/value – Though traceability systems have become increasingly popular in the food industry, little research has been undertaken to understand how individuals in facilitating organizations perceive these systems, particularly in the growing Halal food industry. Hence, the study contributes to the literature of traceability studies and the area of change and process adaptation in business relationships in the context of halal food production.

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