These days, businesses are conscious that they cannot carry on without being aware of environmental problems. Firms generally face more limited natural resources, and must develop new or alternative ways of marketing. This is how green marketing comes into view, as it looks at how marketing activities utilize those limited resources while satisfying consumers' wants― both of individuals and industry― as well as achieving the organization's objectives. The general purpose of this study is to discuss the impact of green marketing strategies on green consumer behaviour in Jordan. This study used the quantitative method to gather accessible data from the study sample. The variables present in this study are marketing mix (product, place, price, promotion), and green consumer behaviour. The Partial Least Squares (PLS) approach as a statistical method was used to analyse the data. The population of the study is 2000 daytime visitors of a traditional day in two Amman malls, from which a sample of 500 randomly distributed questionnaires was analysed, according to 32 items. Results indicated that three out of four variables had a statistically significant relationship to green consumer behaviour. The exception was for the green price factor, which did not show a discernible statistical impact.
This study attempts to identify the impact of system quality and information quality on crisis management in Jordanian mobile telecommunication companies. A survey method was applied through a questionnaire. Zain, Orange and Umniah are Jordanian mobile telecommunications companies that are working in the Hashemite Kingdom of Jordan. A sample of 80 managers participated in this study. The data was analyzed by a descriptive statistics method using the statistical package of social sciences (SPSS). The results showed a strong statistical significant effect of system quality and information quality on crisis management in the targeted telecommunication companies. The study concluded that 85.3 % of the variation in crisis management are explained by both (system quality & information quality) This is an high percentage which illustrates the importance of (system quality & information quality) and their impact on crisis management. The study recommends paying more attention and focus on studying the different factors of quality measurement in information systems and their impact on crisis management.
Non-governmental organizations form a vital part of the social fabric in contemporary societies. They provide services and support to marginalized groups, enhance advocacy and awareness of social and environmental issues, and influence public policies. Given the lack of studies on non-governmental organizations operating in Jordan, it is crucial to understand their situations and shed the light on their methods to gain a competitive advantage. This study aims to analyze the mediation and sequential moderation linking the advantages of dynamic capabilities, differentiated strategies, social capital, common goals, and organization learning to produce competitive advantage from the perspective of strategy and organizational capacity. The study sample consisted of 100 employees working in non-governmental organizations in Jordan, who were selected in a simple random way.The findings reveal the factors that can influence business competitiveness by developing dynamic capabilities, differential strategic effects, and accumulating social capital. The study supports the organizational idea of learning to compete by emphasizing internal management practices (e.g., common goals, purposes, and social capital) and external attributes (e.g., differential strategies and dynamic capabilities). Finally, Jordanian companies should improve the links between their social capital, common goals, and dynamic capabilities to become competitive. AcknowledgmentThe study is funded by Alhussein Bin Talal University, fund decision (288/2022).
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