The attention to the environment is of global urgency and is a commitment of all sectors. The objective of this research is to identify the performance of the business sector regarding the care of the environment. Posing the following research question, what are the social actions carried out by companies with respect to their environment? A non-experimental study was carried out, corresponding to 88 MiPyMes of Cd. Obregón, Sonora. Applying questionnaire consisting of 18 questions, some of them with multiple choice, measured on a Likert scale from 1 to 5, divided into three Sections: I. Data of the person in charge of the business, II. General aspects of the company and, III. Environmental actions in the company. The results obtained show that although certain activities are already being carried out, there is still a lot of work to be done, in actions such as: use of ecological and / or recyclable packaging; adoption of measures regarding the design of ecological products and / or services; Consideration of programs for the use of alternative energies, and voluntary access to environmental regulations. The results obtained will allow designing programs, where entrepreneurs acquire knowledge, which will help them develop environmental strategies through social responsibility actions, generating added value to the same organization.
The purpose of this research is to identify the value that entrepreneurs place in carrying out social in their organization. Seeking to answer the research question: What is the degree of importance that business leaders attach to the development of social actions within your organization? Subsequently, a non-experimental transactional study applied to 32 MSMes of Cd. Obregon, Sonora was carried out. Questionnaires consisting of 16 multichoice questions were applied; some of them are measured on a Likert scale of 1 to 5, divided into three modules: I. Businessman Data, II. General company data and III. Social Responsibility. Obtaining as a result that the majority of entrepreneurs consider having an average/low degree of knowledge about Social Responsibility, they also show no interest in participating in actions that contribute to the public good (culture, relationships with authority and corporate ethical behavior). Respondents consider the benefits that contribute to the company’s image and profitability to be more relevant. The conclusion of this study will provide adequate information for the relevant measures that contribute to the change of the participating companies
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