This study consists in elaborate a diagnosis of strategic planning for SMEs in the commercial sector of Ciudad Obregón, Sonora, answering the question posed: How to contribute to the improvement of the organizational performance of SMEs in the locality? The established objective is to carry out a diagnosis of strategic planning for SMEs in Ciudad Obregón, Sonora based on obtaining information through the application of an instrument, with the purpose of generating proposals that contribute to the improvement of their organizational performance, increasing their probabilities of permanence in the market. The research is qualitative and descriptive, designing an instrument to diagnose strategic planning for five SMEs in the commercial sector. Finding mainly lack of strategic planning and to perform the analysis of the environment, both internal and external, it can be said that they have no accurate knowledge of these, causing uncertainty. Concluding that it is vital that every company has a strategic planning, because when planning and organizing work, it becomes less difficult (Aguilar, 2000); and by continually evaluating strategies, they prevent them from becoming obsolete, in addition, this contributes to the objectives and strategies being established in a coordinated and conscious way, avoiding bad decisions (David, 2003, cited by Valdez, Zerón and Morales, 2008).
The attention to the environment is of global urgency and is a commitment of all sectors. The objective of this research is to identify the performance of the business sector regarding the care of the environment. Posing the following research question, what are the social actions carried out by companies with respect to their environment? A non-experimental study was carried out, corresponding to 88 MiPyMes of Cd. Obregón, Sonora. Applying questionnaire consisting of 18 questions, some of them with multiple choice, measured on a Likert scale from 1 to 5, divided into three Sections: I. Data of the person in charge of the business, II. General aspects of the company and, III. Environmental actions in the company. The results obtained show that although certain activities are already being carried out, there is still a lot of work to be done, in actions such as: use of ecological and / or recyclable packaging; adoption of measures regarding the design of ecological products and / or services; Consideration of programs for the use of alternative energies, and voluntary access to environmental regulations. The results obtained will allow designing programs, where entrepreneurs acquire knowledge, which will help them develop environmental strategies through social responsibility actions, generating added value to the same organization.
The purpose of this research is to identify the value that entrepreneurs place in carrying out social in their organization. Seeking to answer the research question: What is the degree of importance that business leaders attach to the development of social actions within your organization? Subsequently, a non-experimental transactional study applied to 32 MSMes of Cd. Obregon, Sonora was carried out. Questionnaires consisting of 16 multichoice questions were applied; some of them are measured on a Likert scale of 1 to 5, divided into three modules: I. Businessman Data, II. General company data and III. Social Responsibility. Obtaining as a result that the majority of entrepreneurs consider having an average/low degree of knowledge about Social Responsibility, they also show no interest in participating in actions that contribute to the public good (culture, relationships with authority and corporate ethical behavior). Respondents consider the benefits that contribute to the company’s image and profitability to be more relevant. The conclusion of this study will provide adequate information for the relevant measures that contribute to the change of the participating companies
The entrepreneurial ecosystem greatly favors people who wish to become entrepreneurs (Alba, 2015). The objective of this research is to identify the elements that make up the entrepreneurial ecosystem and how these are defined in Ciudad Obregon, Sonora. The type of research was descriptive, the object of study was the elements of the entrepreneurial ecosystem such as: (1) incubators, (2) financing, (3) government programs, (4) education and entrepreneurial training, (5) center of research and innovation and (6) institutions interested in entrepreneurship issues. The sources of information were secondary. The findings are presented in three sections, the first shows the elements of the entrepreneurship ecosystem according to different authors, the second section shows the current situation that Obregon, Sonora has in relation to the elements of the entrepreneurship ecosystem and finally in a third section an analysis of strengths, opportunities, weaknesses and threats was made. The report was the analysis of the current situation of Obregon in terms of entrepreneurship ecosystem and observation of a potential to work and ensure that each element is related, acting systematically, to participate as a whole independently but with cooperativity and flexibility.
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