Acciones sociales y su importancia en MiPyMes: desde la óptica de sus dirigentes

Abstract

The purpose of this research is to identify the value that entrepreneurs place in carrying out social in their organization. Seeking to answer the research question: What is the degree of importance that business leaders attach to the development of social actions within your organization? Subsequently, a non-experimental transactional study applied to 32 MSMes of Cd. Obregon, Sonora was carried out. Questionnaires consisting of 16 multichoice questions were applied; some of them are measured on a Likert scale of 1 to 5, divided into three modules: I. Businessman Data, II. General company data and III. Social Responsibility. Obtaining as a result that the majority of entrepreneurs consider having an average/low degree of knowledge about Social Responsibility, they also show no interest in participating in actions that contribute to the public good (culture, relationships with authority and corporate ethical behavior). Respondents consider the benefits that contribute to the company’s image and profitability to be more relevant. The conclusion of this study will provide adequate information for the relevant measures that contribute to the change of the participating companies