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Vegetable consumption is a predictor for improved health outcomes, such as reduced obesity and likelihood of food-related noncommunicable diseases. Young adults are a key population, being in a transitional stage-of-life: Habits gained here are taken through the lifespan. This review establishes insight into the consumption of vegetables among young adults during their college/university years, and factors associated with increased consumption. Seventy-one papers were extracted, published between January 2009 and October 2018. Search terms related to consumption; vegetables; and college/university setting and sample. A diverse range of definitions, guidelines, and study approaches were observed. Findings identify that the majority of students do not consume World Health Organization recommendations. Being female was the most frequent predictor of higher intake of vegetables, and no consumption patterns were identified by countries. Living at family home; body mass index; happiness and stress level; perceived importance of healthy eating; socioeconomic level; breakfast consumption; stage of study; openness to new experiences; sleep pattern; nutrition knowledge; activity level; alcohol usage; and energy intake were identified as influential factors. Public policies and new strategies to encourage vegetable consumption among college students are indispensable, especially targeting subgroups with even lower intakes, such as males and those living outside family home.

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The article examines the impacts of organisational culture on the learning and development of tour guides. Drawing on a case study of a small, entrepreneurial tour company, the paper considers the nature of the organisation's culture, the tours it provides, including their narrative contents and the processes of organisational learning and socialisation. The paper suggests that the development of a learning culture within such an organisation may benefit from the provision of appropriate learning opportunities among the guides and facilitators who coordinate guide development.

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Price Endings and Consumer Segmentation -Research Paper Abstract PurposeTo investigate the area of price endings to determine which groups of consumers are more likely to respond with 9-endings as opposed to round-endings. MethodologyA questionnaire was developed that tested respondents' use of 9-endings as opposed to roundendings dependent on classification by gender and age. Respondents were required to estimate the price they would be expected to pay in stores for six products. This methodology enabled the researchers to generate a large sample size and to encourage accuracy of response. FindingsThe main finding was that there was a difference between gender groups; women were more likely to respond with 9-endings than men and hence segmenting the market is the way forward when investigating price endings. Research limitationsThe research only considers segmentation by gender and age. Further research needs to be undertaken to fully understand the consumer responses. Practical implicationsAlthough the difference between 99 cents and a $1.00 is small, for high volume items this can have a significant impact on gross profit and margins, particularly for low value items. If retailers understand which groups of consumers were more likely to be attracted to the round-endings they could use this knowledge to determine the most effective prices. Originality/valueThis research follows on from a price trial conducted into price endings and is the second phase of an investigation into whether 9-endings are effective. It proposes a theory that has been empirically tested and points the way forward for future research in this area.