This article attempts to understand the effect of work–family conflict on work–family balance and in turn, on the satisfaction perceived by individuals in their job and family roles. Using an online questionnaire, we collected data from 218 participants who were members of teaching faculty in higher education institutions in the southern part of India. To test the mediating effect of work–family balance on job and family satisfaction in relation to work–family conflict, we used the structural equation modeling technique along with the Bollen–Stine bootstrap estimation method. The structural equation modeling results show that the relationship between work–family conflict and satisfaction (job and family) is partially mediated by work–family balance. The study shows that both job and family satisfaction can be enhanced by balancing job and family roles. The implication and scope for further research are discussed.
The purpose of this study is to test the serial mediation effect of family-to-work conflict and work-family balance in the relationship between family support and family satisfaction. Using a survey-based methodology and an online questionnaire, responses were obtained from 288 faculty members who work in higher education institutions in cities from the southern part of India. Partial least square structural equation modeling and PROCESS macros were used to test the proposed hypotheses of the three path mediation model. The results of the study show that academicians in higher educational institutions have high levels of support in their families, which is related to family satisfaction through family-to-work conflict and work-family balance. Overall, there exists, partial mediation support for the proposed theoretical model. The three path mediational hypothesis proposed in this study is new and unique in both Indian and global contexts. The study shows that when faculty members of higher educational institutions get support from their family members, there is less family interference with work, which, in turn, helps them balance their work and family life. Such balance eventually results in satisfaction within the family.
Purpose
The principal purpose of this study is to examine the moderating influence of selling experience on the following two relationships – adaptive selling and job satisfaction and customer orientation and job satisfaction – using unionized salespeople as respondents. It also tests for the mediating role of adaptive selling in the customer orientation–job satisfaction relationship.
Design/methodology/approach
This paper uses data from a survey conducted on 208 pharmaceutical unionized salespeople from 46 pharmaceutical firms in India. The model was tested using structural equation modeling. Moderation hypotheses were estimated using process macro and the Johnson–Neyman technique.
Findings
The data fitted the model well. This research found that customer orientation drove adaptive selling behavior and job satisfaction, and that adaptive selling influenced job satisfaction (all positively); it was found that adaptive selling partially mediated the relationship between customer orientation and job satisfaction. Results revealed that job experience negatively moderated the adaptive selling behavior–job satisfaction and customer orientation–job satisfaction relationships.
Practical implications
The results show that pharma firms may hire young recruits and, importantly, measure their customer orientation and adaptive selling levels. For the purposes of training to enhance customer orientation and adaptive selling, pharma firms may send only their less experienced salespersons.
Originality/value
To the authors’ knowledge, this study could be the first to examine the interaction of job experience and customer-directed selling behaviors such as adaptive selling and customer orientation on job satisfaction. Moreover, this is possibly the only study in this domain that uses unionized salespeople in an emerging market (India).
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