The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust

Gil, Mathew Thomas; Jacob, Jayanth

doi:10.1504/ijbir.2018.10010406

Cited by 19 publications

(24 citation statements)

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“…Afendi (2019) stated that perceived quality can help to increase mutual trust between consumers and sellers. The results of the study reinforce the research findings of Gil and Jacob (2018); Ali et al(2019) concluded that green perceived quality has a significant positive effect on green trust.…”

Section: Discussionsupporting

confidence: 86%

Repeat Purchase Intention of Coffee Shop in the COVID-19 Pandemic: A Green Approach

Bratasari¹,

Rohman²,

Prabandari³

2021

theijbm

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Environmental issues are becoming increasingly recognized by society with the spread of news about global warming. This results in consumers being more interested in buying products that aware to the environment.This study aims to analyze the role of green trust in mediating the effect of green perceived value, green perceived quality and environmental attitude towards green repurchase intention. Consumers who have bought and consumed food and beverages at Retrorika Coffee Bar &Resto are the population of this study. The sampling technique is carried out using a purposive sampling method with 160 respondents.The analysis technique uses Partial Least Square.The results of the analysis show that green perceived value has a positive and significant effect on green trust and green repurchase intention.Green perceived quality has a positive and significant effect on green trust and green repurchase intention.Environmental attitudes have a positive and significant effect on green trust and green repurchase intention.Green trust has a positive and significant effect on green repurchase intention.Green trust significantly mediates the effect of green perceived value on green repurchase intention.Green trust significantly mediates the effect of green perceived quality on greenrepurchase intention.Green trust significantly mediates the effect of environmental attitudes on green repurchase intention.Green trust acts as a partial mediating variable.

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Section: Discussionsupporting

confidence: 86%

Repeat Purchase Intention of Coffee Shop in the COVID-19 Pandemic: A Green Approach

Bratasari¹,

Rohman²,

Prabandari³

2021

theijbm

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“…Third, this study showed the mediating effect of green purchase satisfaction in the links between personal norms and green purchase frequency as well as between value for money and green purchase frequency. This highlights the relevance of considering purchase satisfaction when studying green purchase behaviour, despite the limited attention received by previous studies (exceptions include Gil & Jacob, 2018; W. M. Hur et al, 2013).…”

Section: Implications Limitations Future Research Directions and Conclusionmentioning

confidence: 89%

“…The model shows on the right side the three dimensions of green purchase behaviour (willingness to pay a premium price, green purchase satisfaction and green purchase frequency) and on the left side its antecedents. Further, because there is some evidence that green purchase satisfaction positively affects purchase intention (Gil & Jacob, 2018) and that the price that consumers are willing to pay is in some cases correlated with the actual purchase frequency (Krishna, 1991), green purchase satisfaction and willingness to pay a premium price are also modelled as mediators of the link between antecedents and green purchase frequency. Finally, socio‐demographic variables (age, gender, income and education) are included in the model as controls.…”

Section: Theoretical Background and Research Hypothesesmentioning

confidence: 99%

Which are the determinants of green purchase behaviour? A study of Italian consumers

2021

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Green purchase behaviour is receiving a growing attention in the academic community, as understanding it is crucial for the growing number of companies developing and marketing green products. In order to provide a broader and novel picture of the phenomenon, this study extends the widely used Theory of Planned Behaviour (TPB) model in several ways, through a large survey of Italian consumers. First, three dimensions of green purchase behaviour are considered, namely, the willingness to pay a premium price, the green purchase frequency and the green purchase satisfaction. Second, several antecedents are considered simultaneously. Third, new (consumer creativity) or so far marginally studied (materialism and green practices) antecedents are included. Fourth, the mediating roles of green purchase satisfaction and willingness to pay a premium price in the link between the considered antecedents and the frequency of green purchase are investigated.Results show that the three dimensions of green purchase behaviour have different antecedents, so highlighting that green purchase behaviour is a multi-faceted phenomenon that should not be studied as a single general concept. Personal norms and value for money emerged to be very relevant predictors. The significant effects of creativity, materialism and green practices provide evidence that extending the TPB model with these three antecedents is useful to more deeply understand green purchase behaviour. Green purchase satisfaction is the strongest predictor of purchase frequency and mediates the effects of personal norms and value for money.

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“…The willingness to use green products has influenced consumer green behavior when comparing green products as a means of expressing behavior (Ogiemwonyi, Harun, Alam, Karim, et al, 2020). However, some prior studies do not extensively decode or stress the propensity of green behavior (Gil & Jacob, 2018; Kirmani & Khan, 2018; Li et al, 2016), while others encourage additional factors compelling green behavior (Ogiemwonyi, 2022; Ogiemwonyi & Harun, 2021; Wei et al, 2018). In the hope to understand the green consumer market and further examine the knowledge gap, this study further investigates additional factors by exploring these influences on willingness to use and consumer environmental ethics.…”

Section: Theoretical Backgrounds On the Theory Of Planned Behaviormentioning

confidence: 99%

“…Further, a mixed result has been found in examining green trust as a mediator and exogenous construct within the domain of green behavior research conducted in several developing nations such as Nigeria (Karatu & Mat, 2015), Taiwan (Chen, 2010; Chen & Chang, 2012), Indian (Gil & Jacob, 2018), Indonesia (Alamsyah & Febriani, 2020), and Jordan Tarabieh (2021). These mentioned studies do not present a sufficient understanding of theoretical explanations.…”

Section: Introductionmentioning

confidence: 99%

Understanding Consumer Environmental Ethics and the Willingness to Use Green Products

et al. 2023

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Environmental ethics and moral obligation are action plan that helps to preserve the environment and has influenced consumption style. The utilization of green products and consumption has helped minimize environmental and health threats, which is considered to sustain the environment. In this study, we examine consumer environmental ethics, environmental attitude, social influence, and moral obligation through the mediation of the willingness to use green products toward green behavior. Using a questionnaire survey method to capture 250 consumers in Abuja, Nigeria and SmartPLS3.0 to assess the model validity. The outcomes of our study show that consumer environmental ethics, environmental attitude, and moral obligation positively influence willingness to use green products, which also influence green behavior. The mediating effect was established and willingness to use green products simultaneously mediates the relationships between consumer environmental ethics, environmental attitude, moral obligation and green behavior. Further, social influence does not predict willingness to use green products, and the mediating link between social influence and green behavior was not supported. The study provides implications based on the empirical findings for theoretical and managerial insight as well as for future research.

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The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust

Cited by 19 publications

References 0 publications

Repeat Purchase Intention of Coffee Shop in the COVID-19 Pandemic: A Green Approach

Repeat Purchase Intention of Coffee Shop in the COVID-19 Pandemic: A Green Approach

Which are the determinants of green purchase behaviour? A study of Italian consumers

Understanding Consumer Environmental Ethics and the Willingness to Use Green Products

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