Repeat Purchase Intention of Coffee Shop in the COVID-19 Pandemic: A Green Approach

Abstract

Environmental issues are becoming increasingly recognized by society with the spread of news about global warming. This results in consumers being more interested in buying products that aware to the environment.This study aims to analyze the role of green trust in mediating the effect of green perceived value, green perceived quality and environmental attitude towards green repurchase intention. Consumers who have bought and consumed food and beverages at Retrorika Coffee Bar &Resto are the population of this study. The sampling technique is carried out using a purposive sampling method with 160 respondents.The analysis technique uses Partial Least Square.The results of the analysis show that green perceived value has a positive and significant effect on green trust and green repurchase intention.Green perceived quality has a positive and significant effect on green trust and green repurchase intention.Environmental attitudes have a positive and significant effect on green trust and green repurchase intention.Green trust has a positive and significant effect on green repurchase intention.Green trust significantly mediates the effect of green perceived value on green repurchase intention.Green trust significantly mediates the effect of green perceived quality on greenrepurchase intention.Green trust significantly mediates the effect of environmental attitudes on green repurchase intention.Green trust acts as a partial mediating variable.