This paper explores uses and gratifications of a content community on a social network service -a music video sharing group on Facebook. In a two-stage study, 20 users first generated words or phrases to describe how they used the group, and what they enjoyed about their use. These phrases were coded into 34 questionnaire items that were then completed by 57 new participants. Factor analysis on this data revealed four gratifications: contribution; discovery; social interaction and entertainment. These factors are interpreted and discussed, leading to design implications and guidelines aimed at informing the design of future online services that combine media sharing with social interaction to create online systems based on a rich and meaningful object-centered sociality.
Abstract. This paper presents a study where the online Facebook practices of a sample of users (n=103) was analysed over a period of two years, via the scraping of data in Facebook and the collection of questionnaire data. The data allows for a contrast between implicit and explicit attitudes regarding Facebook and online sharing. Our analysis reveals that while overall privacy concerns are not reflected in posting behaviour, awareness and familiarity with privacy controls is. This is supported by contrasting users' attitudes regarding day-today sharing against actual behaviour on Facebook. We theorise that there exists a failure in translating users' privacy needs into a social-technical environment such as social networking sites. This work demonstrates how aspects such as demographics and usage influence and shape users' behaviour and practices towards privacy. We therefore argue that the factorization of these aspects may augment the translation of users' privacy needs and improve the design of privacy sensitive mechanisms for day-to-day information sharing.
In this study, we demonstrate how analysis of users' social network structure-a topic that has remained until recently inconspicuous within Human-Computer Interaction (HCI) research on social systems-can contribute to our understanding of Social Networking Services (SNS) effect on users. Despite a consensus that SNS enhance people's social capital, prior studies on SNS have provided inconsistent evidence on this process. In a multipronged study, we analyze personality, social capital, and Facebook data from a cohort of participants to model the extent to which one's SNS reflects aspects of his or personality and affects his bridging social capital. Our empirically validated model shows that empathy and conscientiousness influence the structural holes in one's social network, which in turn affects bridging social capital. These findings highlight the importance of network structure as an intermediary between one's personality and the social benefits one reaps from using SNS. Our work demonstrates how the implicit structural information embedded in users' social networks can provide key insights into users' personality and social capital.
We present a study on the relationship between social network structure on Facebook and social capital, and how this relationship is moderated by personality traits. The findings suggest that one's number of friends does not necessarily have an effect on the amount of bridging social capital. Conversely, the extent of structural holes and isolated friends in the network have an effect on bridging social capital. In addition, individuals low on agreeableness benefit more from isolated friends in terms of bridging social capital. In terms of bonding social capital, introverts benefit more from networks with higher transitivity. Women overall report higher bonding social capital, but there are no significant gender differences when it comes to leveraging one's network structure for bridging or bonding social capital.
This study provides insights into the quantitative similarities, differences and relationships between users' spatial, face-to-face, urban social networks and their transpatial, online counterparts. We explore and map the social ties within a cohort of 2602 users, and how those ties are mediated via physical co-presence and online tools. Our analysis focused on isolating two distinct segments of the social network: one mediated by physical copresence, and the other mediated by Facebook. Our results suggest that as a whole the networks exhibit homogeneous characteristics, but individuals' involvement in those networks varies considerably. Furthermore this study provides a methodological approach for jointly analysing spatial & transpatial networks utilising pervasive and ubiquitous technology.
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