Uses & gratifications of a facebook media sharing group

Abstract

This paper explores uses and gratifications of a content community on a social network service -a music video sharing group on Facebook. In a two-stage study, 20 users first generated words or phrases to describe how they used the group, and what they enjoyed about their use. These phrases were coded into 34 questionnaire items that were then completed by 57 new participants. Factor analysis on this data revealed four gratifications: contribution; discovery; social interaction and entertainment. These factors are interpreted and discussed, leading to design implications and guidelines aimed at informing the design of future online services that combine media sharing with social interaction to create online systems based on a rich and meaningful object-centered sociality.

Uses and Gratifications of digital photo sharing on Facebook

“…Detailed and specific studies accessing the user behavior of various activities of SNS, particularly Facebook, have recently been investigated (Baek et al, 2011;Karnik et al, 2013;Krause et al, 2014;Smock et al, 2011). Similarly, the present study contributes to determine the gratifications of Facebook-based photo sharing.…”

“…Previous literature has also shown that individuals are devoted, engaged, and highly motivated to spend effort and time in contributing content to specific SNS services (Boyd & Heer, 2006;Foregger, 2008;Krause et al, 2014). More recently, a number of studies have evaluated the U&G of specific activities on Facebook, including music listening (Krause et al,4 2014), sharing links (Baek, Holton, Harp, & Yaschur, 2011), participation in groups (Karnik, Oakley, Venkatanathan, Spiliotopoulos, & Nisi, 2013;Park, Kee, & Valenzuela, 2009), and news sharing (Lee & Ma, 2012). Considering the significance of photo sharing activity on Facebook, exploring the specific U&Gs is both timely and relevant.…”

The uses and gratifications of using Facebook music listening applications

“…As researchers have begun to conduct more specific and detailed investigations of how individuals use different aspects of social media (e.g., Baek et al, 2011;Karnik et al, 2013;Smock et al, 2011), the major contribution of this study is in defining the motivations behind music listening Facebook applications. The three uses and gratifications underlying using Facebook listening applications (communication, entertainment, and habitual diversion) indicate that while some individuals derive pleasure from listening or do so as a leisure interest, there are also more communicative and personal motivations, such as using the tool to promote not only a musician or group, but also to express one's own identity.…”

“…Moreover, as SNSs add additional features, there is a need for greater consideration of the use of particular SNS features (Baek, Holton, Harp, & Yaschur, 2011;Karnik, Oakley, Venkatanathan, Spiliotopoulos, & Nisi, 2013;Smock et al, 2011;Wohn, Lampe, Vitak, & Ellison, 2011). By applying U&G theory to specific feature use, research can account for the fact that people choose their level of participation, and choose to engage in some activities or site features and not others (Baek et al, 2011;Smock et al, 2011).…”

“…The features considered include sharing links on Facebook (Baek et al, 2011), engaging in Facebook groups (Park, Kee, & Valenzuela, 2009), playing SNS games (Lee, Lee, & Choi, 2012), and participating in a music video sharing Facebook group (Karnik et al, 2013). In particular, the Karnik et al (2013) study is of particular relevance to the present research, as it provides some data concerning a music activity. Table 1 (and the discussion of the present research) details the uses and gratifications identified by these four studies in detail.…”