PurposeThis paper seeks to investigate shopping orientation and online clothing purchases across four different gender‐related purchasing contexts. A conceptual model for understanding the impact of shopping orientation on consumer online clothing purchase is proposed and tested both in a general setting and across purchasing contexts.Design/methodology/approachQuestionnaires were distributed to 1,150 Danish household addresses by use of the “drop‐off‐call‐back” survey method. A total of 441 households returned usable responses from either one or both adults in the household. Most adults provided responses with respect to purchasing clothing for themselves and for their partner, making a total of 906 cases distributed across the four purchasing contexts. T‐tests and linear structural equation modelling were utilised to investigate expectations and hypotheses.FindingsThe results support the expected differences in men's and women's shopping orientations and willingness to purchase clothing online. On average, consumers indicate that reduced difficulty in selecting items is sorely needed when purchasing clothing online. However, when evaluated across different purchasing situations, perceived difficulty in selecting items is an important action barrier only for women. Less fun significantly affected online clothing purchases for men purchasing clothing for themselves, but not for women doing the same.Research limitations/implicationsFuture research may seek to verify the proposed conceptual model using a range of specific clothing items across different purchasing situations. Future research may also expand the model by suggesting other influencing factors on consumers' online clothing purchasing.Practical implicationsIn order to attract more men, online clothing retailers should improve perceived online fun, whereas difficulty in selecting items should be reduced in order to attract more women.Originality/valueThe study is unique in the sense that it investigates online clothing behaviour across four different gender‐related purchasing contexts.
This paper investigates how consumers'shopping orientation toward travel shopping infl uences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are forwarded and tested by structural equation modeling, using data from 256 respondents. The results support several of the stated hypotheses. Shopping orientation and travel experience both infl uence travelers' intentions to shop travel products online. Implications for management practice and further research are discussed at the end of the paper. Note: χ 2 (134) = 305.554; p = 0.000; χ 2 /DF = 2.280; CFI = 0.901; RMSEA = 0.071; HI(90) = 0.080. 66 J. M. Jensen
This study explores the relationship between socio-demographic variables and travel motivation and further investigates how travel motivations influence the travelers' choice of vacation. The data were obtained using an internet-based questionnaire administered to a random sample of 256 respondents. Using factor analyses, six motivational factors, thematically similar to other studies on travel motivation, were identified. In contrast to previous research on travel motivations among travelers from other countries, this study identified 'social relationship with family/friends' as the most important motivational factor for Danish travelers. The results show that travel motivations differ across various socio-demographic variables and that travel motivations are related to the travelers' choice of vacation. The article closes with a discussion of the implications of these findings and suggestions for future research.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.