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This paper reports on an exploratory study among adolescents (N = 752) who were introduced to the emerging technology of ecogenomics for the first time. An online survey focused on their associations with the term ecogenomics, their planned information seeking behaviors if they were to acquire information about the new technology, and their first affective responses toward ecogenomics after having read some introductory information about it. Adolescents were found to associate ecogenomics most frequently with economy. Although the Internet was the most popular medium to be used in their planned information seeking behaviors, books and science communication professionals were judged as the most trustworthy information sources. After having read the introductory information about ecogenomics most adolescents reported positive affective responses toward the new technology.

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Earlier investigations showed that many academics obtain information pertaining their own field of science from the general massmedia, such as newspapers. Who are those scientists? Is there a relation between the social engagement and the use of non-specialist information sources? We investigated the social engagement of biologists and engineers in correlation to their use of general massmedia in the Netherlands. Biologists find their work social significant, most of engineers do not. Many biologists are members of non-specialist organizations, subscribe to non-specialist journals about science and participate in non-scietific activities related to their work. Most engineers do not. Many members of both groups (biologists and engineers) use non-specialist informations sources like general science magazines and national newspapers to obtain information about their own field of science. And most biologists and engineers did so to obtaqn information about new developments in their own field and in related fields. We did not find any correlation between the social engagement of scientists and their use of non-specialist information sources. Most scientists use them.

In the context of public introductions to emerging technologies, this study examined effects of priming and Web site interactivity on adolescents’ attitude development and information processing. In a four (priming) by three (interactivity levels) experiment, participants ( N = 273) were required to search for and process Web-based information about ecogenomics. Results showed that priming ecogenomics as biotechnology, ecology, economy, or science in general did not affect attitude development. Interactivity levels, manipulated as low, medium, and high, were found to influence adolescents’ time invested in the information-processing task, perceived cognitive load, and Web site evaluations.

We describe here how medical journalists writing for Dutch daily newspapers use experts when dealing with medicines. Two approaches, interviews and content analysis, were used to answer the research questions. Both methods show that journalists can find relevant experts to give them information about various medicines. The pharmacist, however, is not one of them. Furthermore, the content analysis shows that two types of experts can be distinguished: the objective and independent experts who were often cited alone in an article, and the subjective experts who frequently were cited in combination with other experts.

Family magazines can play an important role in the diffusion of medical information and information regarding drugs to a 'lay audience'. We describe what kind of drugs are discussed in the family magazines and which information regarding these drugs is given. Furthermore, we look into the information sources for journalists; special attention is paid to the role of the pharmacist: is (s)he recognized by journalists as one of the experts on drugs? Two approaches were used in order to answer the above described research questions: a content analysis of family magazines and in-depth interviews of journalists. Gynaecological products as well as drugs for the central nervous system receive much attention in family magazines. The kind of information given about drugs is limited. Only part of the publications pays attention to side-effects. Patients asking questions about drugs in response to publications in family magazines know the name of a drug but are rarely informed about other aspects of the therapy, such as side-effects. In the provision of information physicians and medical specialists play an important role as sources of information for journalists. There is, however, until now no role for the pharmacist as a source of information on drugs in family magazines.