Batik Madura Company Madura representing small company, expanding many in archipelago of Madura among others of Pakandangan Sumenep area, Banyumas Pamekasan area, and Tanjung Bumi of Bangkalan area, become every Sub-Province in Archipelago of Madura have batik Centre owning separate individuality, because batik of Madura represent small company, even home industry, for that mount its marketing less maximal, so that its marketing area only in local level, thereby less recognized for society, for that need professional handling to be batik of Madura can be famous and compete either in local marketing, national and also in global, with other batiks, by using appropriate marketing strategy. Long-range target of this research is batik Madura company can market batik of Madura is globally. Special target of this research is to repair batik of Madura marketing system by giving correct marketing strategy, which conducted by entrepreneur in marketing batik of Madura and introduce Batik of Madura to wide of society. This Research type use descriptive qualitative approach with aim to give objectively picture regarding accurate by using documentation method and field study. SWOT analysis conducted that batik of Madura have strength of uniq product so that there is opportunity to market to broader area even to global level although its weakness is less in promotion level. In this research of appropriate strategy for the batik of Madura is use aggresive strategy (attacking), that is by exploiting strength had to fill high opportunity. Keyword : Marketing Strategy, Batik of Madura, Global Marketing
The presence of the Suramadu bridge has a direct impact on the economic side, this can be demonstrated by the increase in gross domestic income which increases from year to year. Efforts to maximize the potential of the region other than agriculture, plantation, and mining and marine industries, Pertingnya is to maximize the potential of the beauty of the natural panorama, the condition of the panorama of nature is quite a lot of scattered in various regions both inland and in the archipelago so far, still constrained by the existing infrastructure, the infrastructure is the lack of proper transport and safe to connect between the island, , Island water supply and other supporting facilities. The limited infarasturcure problem led to the development of island tourism only a planning document without realization.Data collected in this study include primary data and secondary data. The results of the study indicate a strategy is needed to increase the growth rate of tourist visits with faster time (second year is greater than the first year and beyond), quality improvement becomes the strength factor to maximize the utilization of all opportunities. Keywords : Strategy, Tourism Development
Reformasi di bidang perpajakan telah banyak dilakukan oleh Direktorat Jenderal Pajak, namun tidak sepenuhnya merubah kondisi masyarakat untuk sadar dan taat dalam memenuhi kewajiban perpajakan. Tingkat kepatuhan masyarakat masih rendah, sehingga penerimaan dari sektor pajak juga masih berlum sesuai harapan. Terobosan baru yang dilakukan oleh Dirjen Pajak adalah membentuk Tax Center dan merekrut Relawan Pajak untuk turut serta dalam mengajak dan membantu masyarakat untuk memenuhi kewajibannya, khususnya melapor pajak. Relawan Pajak tersebut belum memiliki kemampuan kerelawanan dan perpajakan yang mumpuni, sehingga butuh intensifikasi pengetahuan yang mumpuni supaya tugas relawan pajak benar-benar tepat sasaran. Intensifikasi Pengetahuan perpajakan kepada 14 orang Relawan Pajak di Tax Center Universitas Wiraraja akan dilakukan dalam bentuk pelatihan dengan rangkaian kegiatan, antara lain adalah sosialisasi, penyusunan modul relawan pajak, penyiapan sarana dan prasarana, pelatihan relawan pajak, kegiatan kerelawan, dan evaluasi. Hasil kegiatan pelatihan menunjukkan terdapat peningkatan pengetahuan relawan pajak sebelum dan sesudah pelatihan. Hasil ini diperoleh dari penyebaran angket sebanyak 30 pernyataan dengan hasil rata nilai pengetahuan relawan pajak sebelum pelatihan sebesar 3,51 sedangkan setelah mengikuti pelatihan sebesar 4,28.
Internal accountants has critical leverage to encourage hospitals to be involved in activities such as social or corporate social responsibility.This study aims to examines the role of internal accountants in the implementating of corporate social responsibility at RSUD Moh. Anwar Sumenep District. Research uses descriptive (qualitative) approach to interpret and describe data that obtained from observation, interview and documentation. This research concludes that RSUD Moh. Anwar Sumenep District does not have a clear standard about corporate social responsibility. Its only depends on the willingness of the organization, not an obligation to disclose in hospital financial statements. Internal accountant who is in charge of performing systematic and objective analysis and assessment on the operation and control of company's activities is needed to encourage companies to carry out social responsibility. Researcher suggest that governments needs to increasing their concern toward this issues whether in the form of programs, policies, regulations or awards of the social environment.Keywords: Internal Accountant, Corporate Social Responsibility, Hospital
Pemilihan Jurusan Akuntansi Fakultas Ekonomi Universitas Wiraraja Sumenep dipengaruhi beberapa faktor, antara lainPersonal, Culture and Pshycological.Populasi dalam penelitian ini adalah seluruh mahasiswa Jurusan Akuntansi Fakultas Ekonomi Universitas Wiraraja Sumenep. Sampel dalam penelitian ini sebanyak 109 dengan menggunakan purposive sampling. Penelitian ini merupakan penelitian kuantitatif. Data dalam penelitian ini adalah data primer yang diperoleh melalui survey dengan menyebarkan kuesioner.Uji kualitas data menggunakan uji validitas dan reliabilitas. Uji asumsi klasik menggunakan Autokorelasi Durbin-Watson test, Uji Multicolinieritas dengan VIF (Variance Factor Infalaction) < 10, uji Heteroskedastisitas dengan grafik scatterplot, uji normalitas dengan P-P Plot of Regression Standardized, uji model regresidengan uji F dan uji t, dan interpretasi juga menggunakan SPSS 16. Hasil Uji F bahwa Personal (X1), Culture (X2) dan Pshycological (X3) secara simultan berpengaruh signifikan terhadap Pemilihan Jurusan Akuntansi Fakultas Ekonomi (Y), sedangkan dari Uji t Personal (X1), Culture (X2) dan Pshycological (X3) secara parsial berpengaruh signifikan terhadap Y (Pemilihan Jurusan Akuntansi Fakultas Ekonomi). Kata Kunci: Personal, Culture, Pshycological, Pemilihan Jurusan
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