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OLED technology has changed the display landscape remarkably. Now the next generation, QD‐OLED, is reaching the consumer TV market. At its heart, the quantum dot pixelized color convert (QD‐PCC) represents a fundamentally new component with materials and processes yet to be developed and scaled to reach the performance and reliability criteria for a commercially viable mass production. This communication will review critical hurdles encountered during the fabrication of such a color converter with a particular focus on the use of ink‐jet printing to deposit the optically active components. Smart material solutions will be reviewed explaining how they can help to overcome technical challenges and facilitate processing in an industrially viable environment ultimately enabling the cost‐effective commercialization of this promising new display technology