Climate change has become a controversial issue because people need to make massive lifestyle changes to mitigate global warming. Companies have started to shift their marketing strategies to increase product value and sales towards environmentally friendly strategies. Green advertising often uses. aim to raise the consumers awareness for eco-friendly products. Based on environmentally friendly products, this study focus on examining the level of consumer awareness towards eco-friendly products based on green advertising. The research is conducted among consumers who have never purchased eco-friendly products, but they have received green advertising. Data of 241 consumers are taken through questionnaires and analysed through SPSS to determine the correlation values and analysis. The finding stated that there are three factors used as samples of green impact, green message, and green theme, where the level of consumer acceptance is quite good. Furthermore, it is also known that the level of consumer awareness increases after receiving green advertising. Finding of this study is useful for industries to adopt an environmentally friendly strategy, whereby it can improve from consumer perspectives based on impact, message, and theme.
Studi tentang lamun telah dilakukan di perairan Desa Tanjung Tiram. Penelitian ini bertujuan untuk menentukan sebaran, tutupan, dan habitat lamun menggunakan citra LANDSAT 8 OLI dan Sentinel 2A. Metode penelitian yang digunakan adalah perbandingan klasifikasi dua citra yang dikombinasikan dengan data lapangan. Citra yang digunakan telah dikoreksi menggunakan algoritma Depth Invariant Index (DII) untuk menghilangkan efek kedalaman. Sedangkan data lapangan diperoleh melalui metode transek kuadrat ukuran 1x1 meter persegi. Setiap transek diambil titik koordinatnya dan diamati jenis lamun serta persen tutupan lamun. Hasil analisis data lapangan menunjukkan bahwa Enhalus acoroides hanya ditemukan di Stasiun I. Sedangkan di Stasiun II dan Stasiun III ditemukan tiga jenis lamun dengan jumlah yang berbeda, yaitu Enhalus acoroides, Thalassia hemprichii, dan Halophila minor. Terdapat tiga kategori kepadatan lamun dari hasil klasifikasi citra, yaitu; lamun jarang, lamun sedang, dan lamun padat. Analisis Citra Landsat 8 OLI menunjukkan bahwa area kepadatan lamun di Perairan Desa Tanjung Tiram terdiri kategori lamun jarang seluas 8.58 Ha (13%), lamun sedang seluas 34.21 Ha (17%), dan lamun padat seluas 6.48 Ha (69%) dengan total area sebesar 49.28 Ha. Sedangkan citra satelit Sentinel 2A sedikit berbeda dengan Landsat 8 OLI, Area tutupan lamun dengan kategori lamun jarang seluas 9.59 Ha (18%), selanjutnya lamun sedang sebesar 33.40 Ha (64%), dan lamun padat sebesar 9.54 Ha (18%) dengan total area 52.53 Ha. Tingkat akurasi klasifikasi pada citra satelit yang digunakan masing-masing sebesar 60.28% (Landsat 8 OLI) dan 73.04% (Sentinel 2A). Secara umum, tutupan lamun di lokasi penelitian dapat dinyatakan baik dan perlu dijaga kelestariannya.Kata kunci: Lamun, Citra LANDSAT 8 OLI, Sentinel 2A, Desa Tanjung Tiram.
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