Bali as a Tourist Destination Area, has the potential of tourism in the form of attraction that motivates tourists to come to visit from nature, culture, crafts, culinary, and recreation. In Bali recently there has been a lot of discourse on the development of spiritual tourism. Spiritual tourism is one of the alternative tourism that is being promoted by the government in an effort to move away from mass tourism approaches to approaches where more specialized tourism experiences are offered in a more personal and culturally sensitive way. Desa Pesinggahan, Kecamatan Dawan , Kabupaten Klungkung, is one of the villages that has tourism access and Sad Kahyangan Goa Lawah Temple and the Goa Lawah beach area as a place for ceremonies, such as: nyegara gunung, melasti and religious activities. Besides that, there are also typical sea food from Pesinggahan. Goa Lawah Temple is famous as a destination for domestic and foreign tourists because it has a unique form of large cave inhabited by thousands of bats. The purpose of this study was to explore the potential of the Goa Lawah Temple area and find out public perceptions of the development of Goa Lawah Temple as a spiritual tourism based on local wisdom. The method of collecting data uses observation, interviews, questionnaires and documentation. The method of analysis is descriptive qualitative which describes in detail the potential of the Goa Lawah Temple area. The potential in the Goa Lawah Temple area is spiritual and cultural tourism, as well as tourism based on local wisdom and nature, while supporting facilities, road access and additional services available in the region are already good. For the perceptions and attitudes of the people in Desa Pesinggahan towards the development of the Goa Lawah Temple area to be a spiritual tourism object, it is very appreciative and positive.
The development of tourist villages will provide many benefits for both tourism and the people and culture of Bali. This research was conducted in Pinge, Pinge, which is one of the official offices in Baru Village, Marga Subdistrict, Tabanan Regency. The purpose of this study was to find the right strategy to develop Pinge as a Tourism Village. Data collection was carried out by observation, interviews, FGD, questionnaire techniques, documentation techniques. The researcher used a sampling technique with a sampling technique that was purposive sampling. The type of research used in this study is qualitative research (descriptive), the data analysis techniques used are SWOT and AHP (Analytical Hierarchy Process) analysis. In accordance with the results of internal and external matrix analysis (IFE and EFE), the position of internal environmental factors in developing the Pinge Tourism Village is in a STRONG position with a score of 3,086, while the position of external environmental factors in the position is 2,955. priority strategies that can be carried out by Pinge Village in the development of Pinge Village as a Tourism Village are the Environmental Management and Zone Management Strategy with an average value of 0.135 or 13.5%.
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