This study aims to identify the condition of internal factors, external factors and the formulation of innovation strategies for the development of competitiveness of eco-based coastal tourism destinations, management organizations and service quality. This type of research is qualitative research. Methods of data collection using methods of observation, documentation and interviews. Respondents are determined purposively based on the purpose of this research. Data analysis techniques used are Internal Factor Analysis Strategic (IFAS), External Factor Analysis Strategic (EFAS) and SWOT matrix model. The results of this study indicate that the internal factor condition consists of strengths showing that natural conditions white sandy beaches, calm blue water and strong community support. Desa Pakraman organization and management are given full authority and responsibility to manage this coastal tourist destination. The weakness is the low entrepreneurial spirit and the quality of local human resources, as well as the preservation of the environment. External factors indicate that opportunities are based on the economic aspect of improving entrepreneurship and empowering local entrepreneurs to own and manage businesses, and strong synergy among stakeholders. Threats to coastal tourism destinations are land tenure by investors, regional carrying capacity, exploitation and environmental pollution. The main strategies for developing coastal tourism destinations through Growth Inovation Strategy are formulated through innovation and infrastructure innovation strategies, organizational innovation and management strategies and innovative service quality strategies.
This study aims to identify important indicators in experiential marketing to increase interest in buying MSME products with Tugu Sari Pupuan stamped coffee powder, Bali. This study uses a quantitative method research design to test models and instruments that have been developed by previous researchers through inferential statistics, namely by using Structural Equation Modeling, with the Partial Least Square (PLS) approach. The population in this study were coffee connoisseurs with 90 respondents. The independent variables used in this study were sense experience, feel experience, think experience, act experience, and relate experience.<br />The results showed that, to increase interest in buying MSME products, Tugu Sari coffee was strongly influenced by act experience (0.724) with the highest indicators being economical packaged products (0.945), unique products (0.937), and products with character (0.921). The findings in this study are useful for increasing people's buying interest in coffee MSME products. The most important indicators for increasing interest in buying MSME products are variables that come from relate experience, namely consumers recommending them to others
This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.
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