Small and Medium Enterprises (SMEs) is one of the businesses that have an important role in the country's economy. The potential of these SMEs needs to get serious attention from the local government in order to increase the potential of the local area in supporting the economy. Several SMEs have been developed in Tabanan Regency considering local potential-based agribusiness, namely coffee processing agribusiness, especially Robusta coffee. The development of SMEs does not only require financial capital but also requires social capital. The purpose of this study was to analyze the effect of social capital on the performance of coffee-based agribusinessSMEs in Tabanan Regency, Bali Province.The social capital in thisstudy includes trust, norms and networks, Sampling was taken by using Solvin technique from the members of 16 SMEs, counting to 73 respondents. The location of the study was conducted by purposive sampling. The data used were qualitative and quantitative data and analyzed by using Partial Least Square (PLS) - SEM analysis. The result shows that the construct of trust had an effect on the performance of SMEs of coffee-based agribusinesses of 0.482 (48.2 per cent) with the level of significance of p values < 0.05. The construct of norms affected the performance of SMEsby 0.326 (32.6 per cent)with the significance level of p values < 0.05. The network construct influenced the performance of SMEsby 0.287 or 28.7 per cent with the significance level (p values < 0.05). The results of combined analysis show that social capital consisting of trust, norms, and networks on the performance of coffee-based agribusiness SMEshad a coefficient of determination (R-square) of 0.448, reflecting the effect is categorized moderate.In this study it shows that social capital consisting of trust, norms, and networks had a positive and significant effect on the performance of coffee-based agribusinessSMEs in Tabanan Regency. There needs to be strengthening of social capital from both SME players and government officials for business developmenttogether with other capital to achieve business success.
This study aims to identify important indicators in experiential marketing to increase interest in buying MSME products with Tugu Sari Pupuan stamped coffee powder, Bali. This study uses a quantitative method research design to test models and instruments that have been developed by previous researchers through inferential statistics, namely by using Structural Equation Modeling, with the Partial Least Square (PLS) approach. The population in this study were coffee connoisseurs with 90 respondents. The independent variables used in this study were sense experience, feel experience, think experience, act experience, and relate experience.<br />The results showed that, to increase interest in buying MSME products, Tugu Sari coffee was strongly influenced by act experience (0.724) with the highest indicators being economical packaged products (0.945), unique products (0.937), and products with character (0.921). The findings in this study are useful for increasing people's buying interest in coffee MSME products. The most important indicators for increasing interest in buying MSME products are variables that come from relate experience, namely consumers recommending them to others
Selain dapat dijadikan sebagai sebuah mekanisme dalam meningkatkan keterlibatan di dalam setiap tahapan pengambilan keputusan, partisipasi masyarakat juga dapat secara langsung berfungsi dalam mendistribusikan segala bentuk keuntungan dari berbagai kegiatan kepariwisataan tadi secara adil kepada warganya yang berimbas. Melalui tulisan ini penulis akan membahas partisipasi masyarakat lokal dalam mengembangkan Pantai Berawa sebagai objek wisata di Desa Tibubeneng. Termasuk di dalamnya, berbagai upaya yang telah dilakukan oleh pengelola pantai tersebut dalam meningkatkan partisipasi masyarakat lokal. Penelitian etnografis yang menjadi pijakan dari tulisan ini pun sepenuhnya difokuskan untuk mengkaji partisipasi masyarakat lokal Desa Tibubeneng dalam pengembangan objek wisata Pantai Berawa. Hasilnya ditemukan bahwa keterbukaan dari pihak pengelola Pantai Berawa tidak serta-merta dapat meningkatkan tingkat partisipasi masyarakatnya. Sikap proaktif pengelola diuji untuk mau mengajak seluruh warganya untuk masuk melewati pintu yang sudah terbuka tadi, berkomunikasi, lebih banyak lagi mengadakan kegiatan-kegiatan bersama masyarakat yang sebelumnya telah membentuk dan memilih mereka, untuk bertukar pikiran serta membangun keakraban.
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