Structured Abstract:Purpose This paper focuses on the application and exploitation of Big Data to create competitive advantage. It presents a framework of application areas and how they help the understanding of targeting and scoping specific areas for sustainable improvement. Empirical evidence demonstrates the application of Big Data in practice and tests the framework. Design/methodology/approachAn exploratory approach is adopted to the secondary research which examines vendors' offerings. The empirical research used the case study method. FindingsThe findings indicate that there is opportunity to create sustainable competitive advantage through the application of big data. However there are social, technological and human consequences that are only now beginning to emerge which need to be addressed if true long-term advantage is to be achieved. Research LimitationsThe research develops a framework and tests it only in 2 dimensions. This should be expanded. The vendor analysis limitations lie within the nature of the information available and the difficulties in mitigating against bias. Practical ImplicationsThe suggested framework can help academics and managers to identify areas of opportunity to do so, setting new levels of performance and new agendas for business. Originality/valueThis work contributes to service operations management, building on Kranzberg (1986) and the impact of technology and on Fosso by developing a systems application framework to further understanding of big data from a practical perspective to extend their research taxonomy insights. Our case studies demonstrate how the use of BD enhances operational performance.

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Power AND performativity AND process. Three concepts. Three theoretical perspectives that shape current studies of organizing, of organizations, how they come into existence and how they are maintained. Three distinct trajectories that have already been traced; their separate articulations creating tension, paradox, and contradiction. Can we resist existing conceptualizations to create new immanent relations? Can we dissolve the necessity of binary logics, of order, of finality, and embrace simultaneity and multiplicity? In this paper we reimagine the interplay between power and performativity, embracing the role of resistance within the emergent micro-processes of organizational becoming. To do this we take inspiration from the work of Gilles Deleuze.

That organizations exist in a fluid environment of unprecedented and discontinuous change seems beyond debate. We seem to find ourselves immersed in a world in which events have a tendency to unfold and overtake us in unforeseeable and novel ways that defy comprehension; a crisis of meaning takes place and conventional sensemaking is disrupted. Our need to imaginatively construct new meanings that allow us to understand what is going on and to work out how to respond becomes ever more pressing. We do live in interesting times. The emergence of the new, however, challenges current established ways of knowing and opens a creative space for radical learning to take place. Novelty stimulates the generative process by which organizations and individuals learn, adapt to and cope with the exigencies they face in order to survive and progress. Such radical learning occurs when creative linguistic interventions in dialogue opens up semantic spaces whereby new terms are coined and old ones broken up, combined and/or redeployed in novel ways, in an effort to give expression to the fresh circumstances experienced or new phenomena observed. We call this kind of imaginative linguistic intervention semantic transformation. In this paper we argue that it is this semantic transformation that promotes radical transformational learning. Such semantic transformation is predicated on the improvisatory character of dialogue as a form of communication. We explore how, through this dialogical process of semantic transformation, we discover the resources and means to respond to the vagueness and equivocality experienced, by exploiting language in novel ways in our attempts to make sense of and account for such experiences.