Structured Abstract:Purpose This paper focuses on the application and exploitation of Big Data to create competitive advantage. It presents a framework of application areas and how they help the understanding of targeting and scoping specific areas for sustainable improvement. Empirical evidence demonstrates the application of Big Data in practice and tests the framework.
Design/methodology/approachAn exploratory approach is adopted to the secondary research which examines vendors' offerings. The empirical research used the case study method.
FindingsThe findings indicate that there is opportunity to create sustainable competitive advantage through the application of big data. However there are social, technological and human consequences that are only now beginning to emerge which need to be addressed if true long-term advantage is to be achieved.
Research LimitationsThe research develops a framework and tests it only in 2 dimensions. This should be expanded. The vendor analysis limitations lie within the nature of the information available and the difficulties in mitigating against bias.
Practical ImplicationsThe suggested framework can help academics and managers to identify areas of opportunity to do so, setting new levels of performance and new agendas for business.
Originality/valueThis work contributes to service operations management, building on Kranzberg (1986) and the impact of technology and on Fosso by developing a systems application framework to further understanding of big data from a practical perspective to extend their research taxonomy insights. Our case studies demonstrate how the use of BD enhances operational performance.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.