This research was conducted on silver handicraft entrepreneurs in Gianyar regency. The objective to be achieved in this research is to design an effective marketing strategy that needs to be applied by silver entrepreneurs in the district of Gianyar. The method used to collect data, namely: observation, interviews, documentation, and Focus Group Discussion (FGD). The analysis techniques used, namely: 1) Quantitative analysis techniques, in the form of a SWOT analysis, which is a technique to determine strengths, weaknesses, opportunities, and threats. 2) Qualitative analytical techniques, which are in the form of: a) descriptive analysis, b) synthesis analysis, designing silver marketing strategies in Gianyar district by considering the potential, threats from the SWOT determination results combined with ideas that appear in the FGD. Based on the results of the analysis show the position of silver handicrafts in Gianyar regency is in cell V with IFAS weighted average value of 3.39 and EFAS weighted average value of 3.31, which means silver handicraft products in Gianyar regency have medium category competitiveness and the appeal of the medium category. In this position the silver entrepreneurs in Gianyar regency can implement several alternative strategies which include: 1) Market penetration strategy, which is a strategy directed at efforts to find a bigger new market for existing products through marketing efforts, for example by conducting sales promotion. 2) Business strengthening strategies in the form of fostering and developing craftsmen, so that it can produce higher quality silver handicrafts and with more innovative varied designs. 3) Product development strategies are developing silver handicraft products by diversifying silver products by increasing the number and variety type of silver design oriented to market dynamics Penelitian ini dilakukan pada para pengusaha kerajinan perak yang ada di kabupaten Gianyar. Tujuan penelitian ini adalan untuk merancang strategi pemasaran yang efektif yang perlu diterapkan oleh para pengusaha kerajinan perak yang ada di kabupaten Gianyar. Metode pengumpulan data, yaitu: observasi, Wawancara, dokumentasi, dan Focus Group Discussion (FGD). Teknik analisis yang digunakan, yaitu: 1) Teknik analisisis kuantitatif, berupa analisis SWOT, yaitu teknik untuk menentukan kekuatan, kelemahan, peluang, dan ancaman. 2) Teknik analisisis kualitatif, yang berupa: a) analisis deskriptif, b) analisis sintesis, merancang strategi pemasaran kerajinan perak di kabupaten Gianyar dengan mempertimbangkan potensi, ancaman dari hasil penentuan SWOT yang dikombinasikan dengan ide-ide yang muncul dalam FGD. Berdasarkan hasil analisis menunjukkan posisi kerajinan perak di kabupaten Gianyar berada di sel V dengan nilai rata-rata tertimbang IFAS sebesar 3,39 dan nilai rata-rata tertimbang EFAS sebesar 3,31 yang berarti produk kerajinan perak di kabupaten Gianyar mempunyai daya saing katagori sedang dan daya tarik katagori sedang. Dalam posisi ini para pengusaha perak yang ada di kabupaten Gianyar dapat menerapkan beberapa alternative strategi yang meliputi: 1) Strategi penetrasi pasar yaitu strategi yang diarahkan pada usaha untuk mencari pasar baru yang lebih besar untuk produk yang sudah ada sekarang melalui usaha pemasaran, misalnya dengan melakukan promosi penjualan. 2) Strategi penguatan usaha yang berupa pembinaan dan pengembangan para pengerajin, sehingga dapat menghasilkan kerajinan perak yang lebih berkualitas dan dengan desain yang lebih inovatif variatif.3) Strategi pengembangan produk yaitu melakukan pengembangan produk. kerajinan perak dengan melakukan diversifikasi produk perak dengan menambah jumlah dan beraneka jenis desain perak yang berorientasi pada dinamika pasar. Kerajinan perak dengan melakukan diversifikasi produk perak dengan menambah jumlah dan beraneka jenis desain perak yang berorientasi pada dinamika pasar
Ecotourism is a part of a tourism development as a catalisator of the economy in rural areas in Bali, Indonesia. It is established in rural areas as an effort to improve the quality of life and social identity and to give employment opportunities, income, education and skills, cultural understanding, and to bring the development of entrepreneurial spirit and community welfare. The contribution of income from ecotourism ranges from 15 to 57%, with an average of 12.6% per year. As the title implied, this explorative study with a semantic analysis is done to construct ecotourism-based business competencies and entrepreneural spirit. Primary and secondary data analysis are used through survey and interview. Ecotourism-based business competence can be formed by the community behavior in protecting the natural resources, such as forest as water buffer, entrepreneurship development. The formation of internal competence through the perspective, experience, education, learning by 80% and very dominant influence external competence in the group that can produce human capital. The proportion of internal competence attached to individuals has a very high strength compared to external competencies in ecotourism support services. Internal competence and external competence as the basis of business competence is crucial to the development and sustainability of ecotourism as the basis for developing tourist village. Building an understanding of business competence and entrepreneurial spirit in the development of tourist villages such as ecotourism is expected to have a positive impact to improve the welfare of rural communities.
Gunung Salak Village Tabanan has the potential to attract natural tourism, customs, arts, and culture based on Hinduism, and is a strong potential to support its development into a Tourism Village. The development of Gunung Salak Tourism Village aims to improve the economy and advance the quality of life of the community. Data were collected through observation and interviews with purposive sampling method involving village leaders and Gunung Salak Village officials, namely Perbekel, Bendesa Adat, Kelian Dinas, Kelian Adat, BPD, Pokdarwis, and Head of BUMDes The collected data were tabulated and validated through Focus Group Discussion for further analyzed by qualitative descriptive. The results showed that the level of community participation was very good at the partnership level (level 6) where the position of the village government and the community became equal in authority and responsibility. It can be seen that participation is following Arnstein's characteristics, namely: initiation of submission of ideas and proposals from the community which is carried out in stages through Banjar institutions through customary and service groups. planning is still being assisted by another party, namely the Bali State Polytechnic, the power-sharing structure is carried out through Pokdarwis with Bumdes. While the forms of participation include the dimensions of thought, the dimensions of energy, and the dimensions of matter. Suggestions that can be submitted are that the village still needs assistance from the university for human resources training and determining the concept of developing the Gunung Salak Tourism Village based on local potential.
This study aims to identify tourism products and develop them into superior tourism products to create a competitive advantage that is sustainable. The study was conducted by observing, and to the and in-depth interviews with village leaders related to the products that were the object of this study. The approach to determine superior tourism products from interview data is conducted by focus group discussion (FGD) and distributing questionnaires to the stakeholders to design and determine the criterias for superior tourism products. Then the results obtained are analyzed using the Analytical Hierarchy Process (AHP). Based on the results of observation and data analysis obtained 4 types of tourism products such as; natural landscape, cultural and historical products as well as man made products. Analysis using Analytical Hierarchy Process (AHP) obtained tourism superior products in the form of holy water, wood crafts, waterfalls, temples, and palaces. The results show that the superior product with the highest number is holy water, the second place is the waterfall, the third is wood craft, the fourth is the temple, and the last is the palace. The results of this ranking serve as a reference recommendation for marketers for special interest tourist.
The purpose of this study is to analyze the level of tourist satisfaction with the implementation of "Sapta pesona" in Blimbingsari Tourism Village. In addition, it is also to find out what are the top priorities that need to be improve and maintained in order to increase tourist satisfaction while they doing their activity in Blimbingsari tourism village. There are seven variables in this study which are the elements of sapta pesona, namely: security, orderliness, cleanliness, coolness, beauty, hospitality and memories. Data collection was obtained through distributing questionnaires to 40 respondents. The sampling technique used purposive sampling with a population, namely: domestic tourists and foreign tourists who stay at Blimbingsari Tourism Village. The data that has been collected were analyzed using the Importance Performance Analysis (IPA) method followed by a Cartesian diagram. From the analysis conducted, it is found that in general the tourists are very satisfied with the implementation of sapta pesona in the tourist village of Blimbingsari, with a level of conformity above 100% or equal to 104.84%. In order to further increase tourist satisfaction, the village government and tourism managers need to pay attention to the availability of souvenirs of Blimbingsari Tourism Village, and the cleanliness of the food served really needs to be improved. With the satisfaction of tourists, it is not impossible that they will visit again, and they will tell their friends, relatives or anyone who wants to travel, so that in the future the number of tourists visiting will increase, which in the end the welfare of the community can be improved.
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