Analysis of Level of Satisfaction of Tourists Against Sapta Pesona Implementation in Blimbingsari Tourism Village, Melaya District, Jembrana

Abstract

The purpose of this study is to analyze the level of tourist satisfaction with the implementation of "Sapta pesona" in Blimbingsari Tourism Village. In addition, it is also to find out what are the top priorities that need to be improve and maintained in order to increase tourist satisfaction while they doing their activity in Blimbingsari tourism village. There are seven variables in this study which are the elements of sapta pesona, namely: security, orderliness, cleanliness, coolness, beauty, hospitality and memories. Data collection was obtained through distributing questionnaires to 40 respondents. The sampling technique used purposive sampling with a population, namely: domestic tourists and foreign tourists who stay at Blimbingsari Tourism Village. The data that has been collected were analyzed using the Importance Performance Analysis (IPA) method followed by a Cartesian diagram. From the analysis conducted, it is found that in general the tourists are very satisfied with the implementation of sapta pesona in the tourist village of Blimbingsari, with a level of conformity above 100% or equal to 104.84%. In order to further increase tourist satisfaction, the village government and tourism managers need to pay attention to the availability of souvenirs of Blimbingsari Tourism Village, and the cleanliness of the food served really needs to be improved. With the satisfaction of tourists, it is not impossible that they will visit again, and they will tell their friends, relatives or anyone who wants to travel, so that in the future the number of tourists visiting will increase, which in the end the welfare of the community can be improved.