This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the sampling technique used in this study used a random sampling method. Source of data obtained in this study is through the process of distributing questionnaires to 113 respondents in the home furniture industry in the District of Sawahan. The analytical tool used was SPSS 22. The results of the research obtained are that (1) entrepreneurial orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District (2) Market orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District. From the results of the research, business actors can begin to implement entrepreneurial orientation and market orientation through real practice. External encouragement is needed by businesses through extension activities and intensive training given by the government to mentally equip and provide knowledge so the furniture home industry business owners in Sawahan District can maintain the sustainability of their businesses.
Keberlanjutan bisnis keluarga atau yang juga disebut family business sustainability oleh Komisi Lingkungan dan Pembangunan dunia (1987 dalam Oudah et al. 2018) didefinisikan sebagai pemanfaatan keberlangsungan usaha yang telah ada saat ini, dengan tujuan untuk pemenuhan kebutuhan hidup dimasa mendatang tanpa mengorbankan kemampuan genarasi-generasi penerus selanjutnya. Keberlanjutan bisnis keluarga memiliki peran yang sangat penting bagi seorang entrepreneur yang sedang menjalankan family business. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang membentuk bisnis keluarga bertumbuh secara berkelanjutan. Responden dari penelitian ini adalah mahasiswa Universitas Ciputra yang tergabung dalam komunitas Family Business. Jumlah responden yang digunakan sejumlah 80 responden. Pendekatan penelitian ini dilakukan secara kuantitatif menggunakan metode second order confirmatory factor analysis (CFA). Metode pengumpulan data yang digunakan adalah kuesioner dengan berdasar pada kedelapan variabel yang diperkirakan merupakan faktor yang membentuk keberlanjutan bisnis keluarga. Hasil penelitian ini mengungkapkan bahwa terdapat tiga faktor yang membentuk bisnis keluarga bertumbuh berkelanjutan yaitu kepemimpinan, nilai bisnis keluarga, dan keharmonisan keluarga.Kata kunci: Usaha Keluarga, Kewirausahaan, Generasi Penerus, Keberlanjutan Bisnis Keluarga.
This research was conducted based on the increase in society’s enthusiasm towards investing in the capital market, particularly the stock market. New investors’ lack of knowledge about stock may lead them to invest in stocks only based on the return. Return is one of the most important factor in choosing stock to invest in, however it is not the only important factor. Investors should also consider the stock’s risks as well as whether the stock is very high in volatility or not (Shares with high volatility is called “saham gorengan” in Indonesian). The purpose of this research is to find out the differences between optimal portfolio which consists of stocks registered in LQ45 Index and optimal portfolio which consists of stocks unregistered in LQ45 Index within the time frame of 2015-2017. The research method used is t-test to differentiate two means from two independent samples. The finding of this research shows there is a significant difference between optimal portfolio which consists of stocks registered in LQ45 Index and optimal portfolio which consists of stocks unregistered in LQ45 Index within the period of 2015-2017.
Keywords: Markowitz’s portofolio; lq45 index; t-test; return; risk
Pendampingan dan pelatihan pembuatan dan penggunaan E-Learning bertujuan untuk menciptakan inovasi pembelajaran yang berkelanjutan di era industry 4.0. E-Learning merupakan salah satu inovasi teknologi yang dikombinasikan dengan pembelajaran berbasis student center learning. Metode pelaksanaan pendampingan dan pelatihan diawali dengan observasi awal kebutuhan Dosen dan Mahasiswa, tahap selanjutnya adalah sosialisasi awal dan pengantar pembelajaran daring. Tahap ke tiga dan keempat adalah pelatihan penggunaan hingga pengoperasian LMS Moodle. Hasil dari pelatihan ini adalah peserta pelatihan, dalam hal ini Dosen, sudah mempunyai akun E-Learning melalui platform LMS Moodle. Selain itu Dosen dapat membuat dan meng unggah materi, penugasan, kuis, dan hasil evaluasi secara online di LMS Moodle. Dosen juga dapat mengolah hasil nilai dengan menjadikan hasil penilaian sebagai evaluasi pada semester berikutnya
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