This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the sampling technique used in this study used a random sampling method. Source of data obtained in this study is through the process of distributing questionnaires to 113 respondents in the home furniture industry in the District of Sawahan. The analytical tool used was SPSS 22. The results of the research obtained are that (1) entrepreneurial orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District (2) Market orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District. From the results of the research, business actors can begin to implement entrepreneurial orientation and market orientation through real practice. External encouragement is needed by businesses through extension activities and intensive training given by the government to mentally equip and provide knowledge so the furniture home industry business owners in Sawahan District can maintain the sustainability of their businesses.

Abstract:This research is a literature study that aims to find a model to examine factors that play major role in forming a college student as well as business owner to become a successful entrepreneur. Literature study has been done by grouping the individual factors which encourage someone to become entrepreneurs through research that has been done by previous researchers, and then selected factors that effect in the successful journey of an adult entrepreneur. Based on the conducted study it was found that the personality factor is a strong motivation for an individual person who is able to determine someone success. Another interesting factor is the style of parents in educating this individual, in which the authoritative parenting style plays more important role in the success of adult entrepreneurs than other parenting styles. Besides, for an entrepreneur, entrepreneurial competence is needed to support the individual's success. In addition to an entrepreneur, entrepreneurial competence is needed to support the individual's success. Therefore the model generated from this research is the entrepreneurial personality using the big five personality approach so that has five variable manifest and authoritative parenting style as an independent variable to entrepreneurial success, whereas entrepreneurial competence becomes the mediating variable between an independent variable and dependent variable where entrepreneurial competence has six manifest variables.

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One way of overcoming unemployment and improving Indonesian economy is by increasing the number of entrepreneurs. The intention to be an entrepreneur must be created among the young generation. This study aims to determine the effect of entrepreneurship education and selfefficacy to entrepreneurship intention especially on high school students who will finish the school (case study at C School in Surabaya). The sample consists of 44 respondents. The result shows that self-efficacy has significant effects on entrepreneurship intention, but entrepreneurship education does not significantly affect entrepreneurship intention.

Penelitian ini memiliki tujuan untuk menguji dan menganalisis Pengaruh Kualitas layanan dan persepsi harga terhadap kepuasan dan loyalitas pelanggan pada UD. Petra Stamps. Responden dari penelitian ini berjumlah 114 responden dimana sudah sesuai dengan kriteria yang ditetapkan di awal penelitian.  Metode analisis yang digunakan dengan Regresi Linier Berganda dan diolah menggunakan Smart PLS 3.0. Hasil yang diperoleh dalam penelitian ini adalah kualitas layanan berpengaruh positif terhadap kepuasan pelanggan, oleh karena itu sangatlah penting bagi UD. Petra Stamps untuk terus melakukan peningkatan terhadap layanan yang diberikan agar dapat terus meningkatkan kepuasan setiap pelanggan. Persepsi harga juga berpengaruh positif terhadap Kepuasan pelanggan, dengan kata lain persepsi harga yang dimiliki oleh UD. Petra Stamps akan mempengaruhi kepuasan dari setiap pelanggannya, oleh karena itu persepsi harga yang dimiliki UD. Petra Stamps perlu lebih diperhatikan dan ditingkatkan lagi agar tetap bisa mencapai kepuasan pelanggan yang maksimal. Kepuasan pelanggan secara langsung berpengaruh terhadap loyalitasnya oleh karenanya kepuasan pelanggan wajib diperhatikan. Selain itu, kualitas layanan dan Persepsi harga juga berpengaruh langsung terhadap Loyalitas pelanggan, oleh karenanya Petra Stamps harus terus melakukan inovasi dan juga peningkatan baik dari segi kualitas layanan, persepsi harga dan juga kepuasan setiap pelanggannya hal ini bertujuan agar loyalitas pelanggan pada UD. Petra Stamps dapat terus mengalami peningkatan sehingga UD. Petra Stamps dapat terus bertahan dan mampu memenuhi setiap kebutuhan setiap pelanggan.